In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4. The legal status of GA4 in Europe and the … Read more
As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. You may … Read more
![How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Untitled-design-50.jpgkeepProtocol.jpeg "How AI Perceptions Have Changed in the Last Decade [Comparing")
AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. … Read more
![How To Create A B2B Content Strategy For YouTube [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Create-A-B2B-Content-Strategy-For-YouTube-Podcast.jpg "How To Create A B2B Content Strategy For YouTube [Podcast]")
Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to expanding Property Promotion Ads to include vacation rentals. Learn how Microsoft plans to help advertisers reach more customers with greater efficacy and cost savings. 1. … Read more
With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more
What does content repurposing mean? At its simplest, it means transforming existing content into a different format or medium. It’s the smart way of working, leveraging one piece of content to create many, extending your brand’s reach and visibility. In today’s digital landscape, content repurposing is not only efficient, it’s necessary. Standing out requires quality … Read more
Google is investigating a service disruption affecting Google News indexing, according to the Google Search Status Dashboard. There’s an ongoing issue with indexing in Google News that’s affecting all sites. Sites may be experiencing a decrease in traffic from Google News. We’re working on identifying the root cause. Next update will be within 24 hours. … Read more
When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? … Read more
Are you concerned about syndicated content outranking your news content? Google reinforced its long-standing recommendation that publishers require syndication partners to noindex syndicated news content. The Twitter discussion began with data compiled by John Shehata, CEO of Newzdash. https://t.co/3tIbivNpDv Here is a complete data analysis of Content Syndication impact in Google Search for News publishers … Read more
We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet, here’s a re-cap of what you missed from our live sessions today—all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez. But seriously, what are you waiting for?! See … Read more
Twitter, which was once hailed as the most popular platform for microblogging in the world, is currently experiencing a significant drop in traffic. The popularity of Threads, the most recent microblogging platform developed by Meta, has had a significant influence on the size of Twitter’s user base. Threads is quickly becoming a formidable rival to … Read more
When launching your own business, it’s incredibly easy to get swept up in all the jargon. It probably seems like there is a term for everything, a complex acronym around every corner, and before long, your head can begin to spin. One common example of this is trying to understand the difference between being self-employed … Read more
If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question I set out to answer with a small study geared to gather some early basic data. Bearing in mind that there is no guarantee that … Read more
With thousands of attendees each year, the Coachella 2023 music festival is one of the biggest music festivals in the world. They invite top artists and musicians from around the world to a very diverse group of performers from all over the world. The festival first started in the year 1999, and ever since then, … Read more
![Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/glimpse-AI-blog-post.pngkeepProtocol.png "Generative AI and Customer-Centricity: How Three Companies Use Generative AI")
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use … Read more
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post. Why? Its influence has the kind of longevity and durability that viral video clips can only dream of. It’s also self-contained and hosted on your own site, which means your … Read more
![Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/millenials-vs-gen-z-what-marketers-need-to-know-when-trying-to-reach-each-generation.jpgkeepProtocol.jpeg "Millennials vs. Gen Z: Why Marketers Need to Know the")
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” … Read more
