68% of Web Analysts Don't Think SGE Will Negatively Impact Traffic: Are They Wrong?

68% of Web Analysts Don't Think SGE Will Negatively Impact Traffic: Are They Wrong?

SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their … Read more

Google Updates PageSpeed Insights With Lighthouse 11

Google Updates PageSpeed Insights With Lighthouse 11

Google has updated PageSpeed Insights with a new version of Lighthouse. The new version contains new audits, bug fixes and changes to scoring. Lighthouse 11 Lighthouse is an open source measurement tool that helps debug website performance issues. It’s also the technology that powers PageSpeed Insights and other tools that measure core web vitals. Google … Read more

Democratizing Access: The Role Of Money Loan Apps In Financial Inclusion

Democratizing Access: The Role Of Money Loan Apps In Financial Inclusion

Are you tired of being denied access to financial resources because of your limited income or lack of credit history? Well, there’s good news for you! Money loan apps are here to revolutionize the way you access funds and promote financial inclusion for all. These apps have become a game-changer in the world of finance, … Read more

SWOT Analysis: How To Do One [With Template & Examples]

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT … Read more

How to Earn Topical Authority in 2023 and Beyond

Screenshot from Google Search Console Blog showing the text relating to helpful content.

This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic authority is not something to ignore. Topical authority is closely linked to E-E-A-T (Experience, Expertise, … Read more

How to Create an SEO Strategy for 2023 [Template Included]

How to Create an SEO Strategy for 2023 [Template Included]

Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and executing a … Read more

What Are the Benefits of an LLC? Find Out the Perks.

LLC illustration

Reading an article about limited liability companies (LLCs), eh? You’re likely a savvy side gigger looking to take things to the next level—and forming an LLC is a surefire way to make that happen. An LLC helps limit your personal liability (hence, limited liability company), maximize your write-offs, flexibly share profits, and qualify for business … Read more

Is K-Tech the Next Big Thing? Unleashing the Potential of the Republic of Korea’s Tech Powerhouse

Republic of Korea's Tech Powerhouse

In the ever-evolving global technology landscape, one nation has been making remarkable strides and capturing the attention of countries, companies, and start-ups alike. Say hello to K-Tech, the rising star from the Republic of Korea, positioning itself as a formidable economic partner on the world stage. With its exponential growth in the tech industry, K-Tech … Read more

YouTube Explains How Shorts Algorithm Works

YouTube Explains How Shorts Algorithm Works

YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for YouTube Shorts. The discussion aimed to clear up common misconceptions creators have about the Shorts algorithm and how it differs from YouTube’s algorithm for long-form videos. In this article, we delve into … Read more

Google Updates Flight Search Results To Help Find Cheaper Fares

Google Updates Flight Search Results To Help Find Cheaper Fares

Google has introduced new features and insights to help people find cheaper flights through Google Flights. In a blog post, Google announces search results now provide more information on historical pricing trends, price tracking notifications, and a price guarantee badge. New Insights Show Cheapest Time to Book Specific Trips Screenshot: blog.google/products/travel/google-flights-find-deals/, August 2023. Google Flights … Read more

3 Facets of Inbound Marketing Won't Be the Same After AI: Here's Why

3 Facets of Inbound Marketing Won't Be the Same After AI: Here's Why

Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is. But what about a world in which people don’t turn to your brand anymore to find content … … Read more

6 SEO Concepts To Focus On Right Now

6 SEO Concepts To Focus On Right Now

The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that all search professionals must understand in order to work effectively. 1. Understand Content Blocks A common mistake I see is people trying to write about … Read more

Google On How Googlebot Handles AI Generated Content

Google On How Googlebot Handles AI Generated Content

Google’s Martin Splitt was asked how Googlebot’s crawling and rendering was adapting to the increase in AI generated content. Martin’s answer provided insights into how Google handles AI generated content and the role of quality control. Googlebot Webpage Rendering Webpage rendering is the process of creating the webpage in a browser by downloading the HTML, … Read more

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