Google has announced plans to extend its new generative AI-based search feature, Search Generative Experience (SGE), to teenagers aged 13-17 in the United States. The move follows the successful launch of Search Labs earlier this year and the feedback received from users aged 18-24. The younger demographic finds SGE particularly valuable, Google says, as it … Read more
Google has confirmed its algorithms contain signals that align toward ranking websites that express qualities represented by E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This article is focused on the topic of E-E-A-T in the context of ranking factors. For a deeper dive on E-E-A-T context, please read: What is Google E-E-A-T? How To Demonstrate First-Hand … Read more
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing … Read more
Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an improved classifier and brings several significant changes to the Helpful Content System, designed by Google to promote people-first content and demote content written for search engines. Google’s Helpful Content … Read more
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text and improved rankings in Google Image Search results. The Claim: Alt Text Is A Ranking Factor What is alt text? Alt text is an HTML … Read more
Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing. … Read more
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in … Read more
This post was sponsored by News and Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there is no universal solution or one-size-fits-all approach. Search engine optimization strategies vary significantly among industries, particularly for news publishers. That’s why, if you work in the publishing industry, the … Read more
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the … Read more
At its annual Connect conference, Meta unveiled new AI innovations coming to its family of apps and devices. Meta is rolling out an AI-powered assistant with Microsoft Bing integration, new image editing capabilities, and AI-generated stickers for messaging. Meta’s AI assistant will provide real-time information using Microsoft Bing, with the ability to generate images from … Read more
You already know the value of social media extends far beyond marketing—it benefits and represents every corner of your organization. But other teams may not know how social media impacts them and can help them grow. It’s a fascinating time for social media teams. In many ways, social media has “grown up.” Many leaders and … Read more
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality … Read more
OpenAI has made waves in the tech world again with its latest innovation: GPT-4 with Vision, or GPT-4V. GPT-4 vision for writing code given a design: https://t.co/xJy9yFNvKG — Greg Brockman (@gdb) September 27, 2023 GPT-4V builds on GPT-4 and incorporates visual capabilities, allowing the model to analyze images provided by ChatGPT Plus and Enterprise subscribers. … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Evan Goldberg, founder of Netsuite and EVP of Netsuite Oracle, about transforming from a tech disruptor to a tech giant. To read more, subscribe to the magazine. ————— Very few entrepreneurs can say … Read more
Check out CallRail’s latest ebook to learn more about how analyzing phone calls can help: Tip 2: Use AI Call Data To Inform Your SEO Strategy & Maximize Your Potential You can use AI to pull important data from your clients’ phone conversations more efficiently and apply these insights to your marketing strategies with CallRail’s … Read more
If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for … Read more
Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs … Read more
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different conversions – or maybe you tried value-based bidding and didn’t see the results you expected. Recently, I addressed advertisers’ questions and common … Read more
