Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what … Read more
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout … Read more
Getty Images, the visual content giant, recently partnered with NVIDIA, a leader in computing technology, to introduce a groundbreaking service: Generative AI by Getty Images. This AI-driven image generation service is powered by NVIDIA Picasso, a custom AI model tailored to transform the content creation landscape in commercial safety and scalability. Generative AI By Getty … Read more
![How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/buyer-persona-research_1.webpkeepProtocol.webp "How to Create Detailed Buyer Personas for Your Business [+Free")
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll … Read more
Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or newsletter sign-ups. Introducing urgency into the inbox encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action. There are plenty of questions people still have about … Read more
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just … Read more
Consulting can be an incredibly satisfying career. There are very few jobs that are more rewarding than getting stuck into a client’s business problems and working out how to help them. However, landing clients isn’t always easy, and sometimes you can find yourself scratching your head, trying to understand how you got overlooked for a … Read more
Google is coming under scrutiny after people discovered transcripts of conversations with its AI chatbot are being indexed in search results. While it’s unclear if this is an intentional change or simply a bug, users of Google’s chatbot should exercise caution as their private conversations could become public. Google Bard Conversations In Search Results On … Read more
Amazon announced it will invest up to $4 billion in Anthropic, an artificial intelligence (AI) startup focused on developing safe and reliable AI systems. The investment aims to strengthen collaboration between the two companies in advancing next-generation AI technology. Strengthening AI Capabilities With Collaboration Under the agreement, Amazon Web Services (AWS) will become Anthropic’s primary … Read more
Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, … Read more
“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, … Read more
If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds. The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. But, with … Read more
Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math. The bad news is that none of these tools will … Read more
Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more
Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is for you. To help you get the most value out of your team bonding moments, we’ve compiled a list of the best icebreaker activities and games for the workplace. Next … Read more
Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus … Read more
In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return … Read more
You’ve got your logo, you’ve decided on your incredibly witty, pun-based brand name, and you’re ready to head out and nail down your first clients. You start mapping out your services when suddenly, it hits you. Are you a contractor or a consultant? After all, you want brands to consult you, and you also want … Read more
