At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” … Read more
The digital world we thrive in today is one where we expect quick replies. In customer service, waiting on hold or for an email answer needs to be updated. Live chat customer support helps. Live chat assistance may transform your business. It’s about improving customer experience, not just fixing problems faster. Live chat enables brands … Read more
A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance. Since 2020, the majority of events have been hosted virtually — and this trend will likely continue in 2022 and beyond. In fact, the global virtual events industry is expected to grow … Read more
Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by working directly with platforms like OneTrust, Complianz, and Axeptio. Barry Pollard, a Chrome User Experience Report (CrUX) team member, announced the initiative in a recent post on the CrUX Announcements … Read more
A recent discussion on the r/SEO Reddit forum provided insights from Google’s Search Advocate, John Mueller, regarding website penalties and the use of HTTP status codes. Mueller addressed questions raised by a website owner who had previously used AI to generate content for their videogame guide website. After removing approximately 200 AI-generated pages due to … Read more
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s … Read more
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more
Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Nope. While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that … Read more
Ensuring your website reaches as broad an audience as possible isn’t just about amplifying your search visibility – it’s also about making sure your site can be used by everyone, irrespective of their disabilities. In this post, we’ll explore the relationship between web accessibility and SEO performance and explain some best practices for ensuring your … Read more
“Work smarter, not harder” has always been one of my favorite phrases. But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning. I only have so many hours in a day, and if I want to have any semblance of free time, I need to make the most of them. … Read more
Delivering successful campaigns hinges on understanding your target customers. When you know how they feel about your brand, products and industry, you can reasonably predict what it takes to build a campaign that resonates. Today’s customers are sharing feedback in new ways. Often, that feedback isn’t given directly to the company. Gathering as much insight … Read more
WordPress announced the 6.5.2 Maintenance and Security Release update that patches a store cross site scripting vulnerability and fixes over a dozen bugs in the core and the block editor. The same vulnerability affects both the WordPress core and the Gutenberg plugin. Cross Site Scripting (XSS) An XSS vulnerability was discovered in WordPress that could … Read more
Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to … Read more
Feeling stuck at work is never easy, especially when tasked with unfamiliar challenges. Learn practical strategies to navigate uncertainty, manage anxiety, and take confident action in this blog post. Source link
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s … Read more
![9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/advertising-trend.pngkeepProtocol.png "9 Advertising Trends to Watch in 2024 [New Data +")
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income. The Affiliate Hub, integrated into the YouTube app, is a central place to browse top affiliate partners, commission rates, promotional offers, and even request product samples. It’s one of several new shopping … Read more
