While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, … Read more
Digital shopping cart abandonment is a challenge that every ecommerce retailer has to face, but it can be incredibly frustrating to stare at data showing you a bunch of abandoned carts without knowing what to do about it. We’ll walk you through everything you need to know about cart abandonment: what it is, what the … Read more
In an era where digital presence is synonymous with brand identity, platforms like LinkedIn have transcended their original “networking” purpose, becoming pivotal in lead generation and business growth. A recent exploration by Premier Connect, titled “Turning LinkedIn Connections into Leads,” provides invaluable insights into leveraging LinkedIn’s vast network. Building on this foundation, let’s delve deeper … Read more
One of the most frustrating things about SEO is getting everything to work together as it should. There are so many little elements to consider! One of these elements? Page title tags. I know, meta page title tags aren’t the most exciting part of the SEO jigsaw puzzle. But if you want to drive organic … Read more
![47 B2B Marketing Stats to Know This Year [+HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/b2b-marketing-stats.pngkeepProtocol.png "47 B2B Marketing Stats to Know This Year [+HubSpot Data]")
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no … Read more
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online … Read more
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook … Read more
With the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In January, Google laid off hundreds of workers as it shifted its investments and focus to … Read more
It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.) But what they’re doing on … Read more
Among social media platforms, Instagram measures itself as a modern advertising stage. The media groups described Instagram advertising as catchy and engaging, which is key to attracting consumer interest. Unlike other forms of media, Instagram campaigns is generally not considered to be unwanted and harmful advertising. Consumers exposed to messages in advertising frames begin to … Read more
Binance, the world’s largest cryptocurrency exchange, recently issued a statement regarding Tigran Gambaryan, a key member of its Financial Crime Compliance (FCC) team, as the company engages in discussions with Nigerian government officials. The statement follows Nigerian authorities arresting two of its company officials. The statement mentions that Gambaryan’s team has responded to hundreds of … Read more
![Why You Need a Responsive Web Design and How to Do It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/responsive-web-design-1.jpgkeepProtocol.jpeg "Why You Need a Responsive Web Design and How to")
The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total … Read more
In a Google Search Central video Google’s Gary Illyes explained part of webpage indexing that involves selecting canonicals, explaining what a canonical means to Google, a thumbnail explanation of webpage signals, he mentions the centerpiece of a page and tells what it does with the duplicates which implies a new way of thinking about them. … Read more
There’s nothing more frustrating as an entrepreneur than having a million-dollar idea but no guidance on how to raise the capital to get that idea off the ground. In any case, we all can’t get a gig on Shark Tank, pitch our idea to the sharks, get berated by Mr. Wonderful for 30 minutes, only … Read more
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors feel the same way when they land on a jumbled website. Nearly one in two people … Read more
In December 2023, there was a 0.2% (6,324) decline in the total number of businesses, a 0.8% (12,837) rise in the total non-employing businesses, and 1.9% (19,161) in employing businesses. These staggering statistics show that enough businesses struggle to make the bare minimum profits even if they’re not the majority. This can happen to any … Read more
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do you stand out above the rest and ensure you’re not presenting to only a few dozen audience members? It’s a fact of life that many … Read more
In a recent video, Google’s Gary Illyes, a search team engineer, shared details about how the search engine assesses webpage quality during indexing. This information is timely, as Google has steadily raised the bar for “quality” content. Quality: A Key Factor in Indexing & Crawling Frequency Illyes described the indexing stage, which involves analyzing a … Read more
