Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components and … Read more
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter. Source link
Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing teams now leverage AI in their email campaigns—and 31% plan to invest more in AI and machine learning this year. Recent headlines … Read more
Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be doing a better job and outlined what’s being done to stop rewarding sites that shouldn’t be ranking in the first place. Questioning Google’s Search Results The exchange with Google began … Read more
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center. Goldenberg has plenty of impressive … Read more
Gone are the days when brands dismissed influencers as insignificant or “just a phase.” Now, one of the first marketing tactics early-stage founders pursue is finding an influencer partner that can elevate their brand. That’s actually why I started my agency, Hey Influencers, to help founders like you pair up with the right influencer for … Read more
As the July 1, 2024 shutdown date for Universal Analytics (UA) draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). These enhancements give marketers deeper insights and tools for cross-channel measurement and budget optimization. Expanded Cross-Channel Reporting GA4 is getting improved cross-channel reporting capabilities. You will soon be able to … Read more
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the practical barriers that can get in the way of … Read more
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search. Source link
I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year ago but, as young as the platform is, there’s no doubt that it’s already an important new social platform. Many are finding it to be a calmer space and a place where they see greater engagement … Read more
It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, unless you’re continuously engaging your Facebook audience, you may lose credibility and authority. Not to mention a significant decline in reach and brand loyalty. If the concept of … Read more
Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketing community question that reason and raise questions about it. What’s really going on here? Continuous Scroll In Search Results Infinite scroll is a way of showing … Read more
In a recent exchange, Google’s Search Liaison addressed concerns about using branded keywords in articles. The discussion, which unfolded over several tweets, centered on the impact of mentioning specific brand names in product reviews and other content. Jake Boly, a content creator, initially asked why his articles featuring unique content consistently ranked on pages 3-4 … Read more
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired, it helps me to look at examples of great copy. This can help you smash any creative block and write fast – whether you need to crank out website updates, product copy, or blog posts. … Read more
Customer engagement is the foundation of any brand because it helps grow a loyal following and develop a long-term business model. But getting customers to engage with your content is not always as easy as you might think. In this article, I’ll teach you the foundations of building and growing an engaged following on any … Read more
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing and ad personalization. Under the change, advertisers can now quickly view the size of their “Advertising Segments” within GA4’s interface. These segments represent the pool of users whose data can … Read more
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of … Read more
