This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. Much of the SEO advice you will see online today is borne from shared community wisdom that was learned about Search in the days before Google was actively using AI. So much of … Read more
Google’s SearchLiaison responded to criticism over how they refer to website publishers with an answer that reflects not just changing times but also the practical reasons for doing so. The answer reflects how important it is for digital marketing to maintain the flexibility to bend with change. Change: There Isn’t Always A Motivation The discussion … Read more
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences … Read more
Since Bluesky opened up fully, it has gained over 6 million users, with over 1 million of them active every month. Yes, that’s right, you don’t need an invite code to sign up to Bluesky anymore. Yay! However, open access means there’s an influx of new users who have no clue what to post to … Read more
Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly become major cultural differences. Simply put, social media in Europe is a lot different from social media in the US. Despite these differences, you don’t need to add “armchair cultural … Read more
Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given its importance, I understand why engaging with your own communities can feel daunting—you likely don’t want to mess it up. Not to fear. I did … Read more
In this blog post, Miriam discusses 11 Google Business Profile fields that can have a positive impact on how you rank. Source link
Google officials confirmed on X (formerly Twitter) that there’s no way to block content from appearing in Google Discover, despite the ability to do so for Google News. The conversation was initiated by Lily Ray, who raised concerns about a common challenge where certain content may not be suitable for Google News or Discover but … Read more
As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you’re probably wondering which approach is better—in-house or outsourced community management. Fortunately, I have years of experience in both … Read more
An interview with Google’s SearchLiaison offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update. The interview by Brandon Saltalamacchia comes against the background of … Read more
YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more. YouTube Shorts introduced new creation tools. New features include Auto Layout, Text-to-Speech, and enhanced captions. YouTube aims to simplify content creation and boost creator earnings. Source link
The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.” If I could boil down the content rhetoric over the last 12-18 months to one phrase, it would be “Evolve or die.” So we’ve evolved. And I … Read more
In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google handles JavaScript-heavy websites. Google affirms that it renders all websites in its search results, even if those sites rely on JavaScript. Rendering Process Explained In … Read more
Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms work to help users find videos they like and keep them watching for longer. We’ll explain how YouTube selects videos for different parts of its … Read more
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections … Read more
We are in an exciting era where AI advancements are transforming professional practices. Since its release, GPT-3 has “assisted” professionals in the SEM field with their content-related tasks. However, the launch of ChatGPT in late 2022 sparked a movement towards the creation of AI assistants. By the end of 2023, OpenAI introduced GPTs to combine … Read more
Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts. And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we “just don’t care”). We asked Arizona … Read more
