Community Management Metrics That Actually Help [Expert Interviews]

Community Management Metrics That Actually Help [Expert Interviews]

They say if you can measure it, you can manage it. So how do you measure a community? That’s not a rhetorical question. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. I spoke with a panel of four experts — from … Read more

7 Community Management Tools the Pros Actually Use [Expert Recommendations]

7 Community Management Tools the Pros Actually Use [Expert Recommendations]

Having a hard time finding clear info on community management tools? I’m not even a little surprised. “Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a … Read more

12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]

12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts]

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes). You … Read more

Community Management Challenges and How to Overcome Them [Expert Tips]

Community Management Challenges and How to Overcome Them [Expert Tips]

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if you’re new to the field. Fortunately, I … Read more

Holistic Search Strategies: Attain Superior Growth & ROI With Organic & Paid Tips

Holistic Search 2.0: Optimizing and Measuring Organic and Paid Performance

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies.  You need to be front and center with your … Read more

Building a Community Management Strategy That Actually Creates Connection

Building a Community Management Strategy That Actually Creates Connection

The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want to make an impact on your audience, it’s going to require a little bit of planning. Come with me to take your community management efforts … Read more

11 Copyscape Alternatives To Check Plagiarism

11 Copyscape Alternatives To Check Plagiarism

Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to maintain credibility and avoid legal issues – among other things. While Copyscape has long been one of the most well-known and popular options … Read more

30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  I’ve … Read more

How to start a brand ambassador program from scratch

How to start a brand ambassador program from scratch

The power of influencer marketing is undeniable. Consumers are now accustomed to unfiltered content from everyday people who share their interests and values. As a result, businesses are moving beyond traditional advertising methods in favor of the more authentic and personal influence of brand ambassadors. Brand ambassador programs help you forge genuine relationships with satisfied … Read more

AI-Powered Meme Coin Poised for Big Gains After Surpassing $7 Million Presale

AI-Powered Meme Coin Poised for Big Gains After Surpassing $7 Million Presale

WienerAI is the pinnacle of AI trading technology, combining predictive features with a user-friendly interface. It is not just a meme or a simple tool, but an AI-powered crypto trading partner designed to give traders the advantage they have been searching for. By leveraging WienerAI’s predictive technology, traders can instantly scout the crypto market for … Read more

This Writing Technique Turns Your Copy Into a “Mind Movie”

This Writing Technique Turns Your Copy Into a “Mind Movie”

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s … Read more

Four Differentiated Marketing Tactics Using Community and Audience

Four Differentiated Marketing Tactics Using Community and Audience

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing Against the Grain, we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring … Read more

Google Simplifies Adding Shipping & Return Policies For Online Stores

woman online shopper affixes a barcode sticker to a cardboard box, marking it for return and refund

Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This simplifies providing vital information to customers. The feature can potentially boost sales for retailers. Source link

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If … Read more

Google’s Now Translating SERPs Into More Languages

Google's Now Translating SERPs Into More Languages

Google updated their documentation to reflect that it added eight new languages to its translated results feature, broadening the reach of publishers to an increasingly global scale, with automatic  translations to a site visitor’s native language. Google Translated Results Translated Results is a Google Search feature that will automatically translate the title link and meta … Read more

START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy

START Planning Steps To Develop Your Digital Marketing Success Plan - S For Strategy

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a … Read more

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