I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics, … Read more
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in. … Read more
Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for shoppers: turning a specific idea into products that can be purchased. Google research indicates that more than half of shoppers have difficulty finding particular clothing … Read more
For most founders, securing funding to get started is often one of the most difficult hurdles to overcome. Often, it can be hard to get the credentials required for a business loan, and in many cases, owing someone money or handing over business equity is not very appealing! That’s where grants for small businesses come … Read more
Key takeaways Accessible language is writing in a way that is easy to understand for all audiences, regardless of their ability, background, or education level. Best practices for accessible language include keeping copy concise, using active voice, and localizing your content for global audiences. Litmus’ Accessibility Checks make it easy to test your email against … Read more
Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide provides insights into why schema markup is essential and how you can implement a structured data markup strategy to support your organization’s goals this year. … Read more
Is your content strategy falling flat? Learn how to use AI for competitive research and gap analysis to uncover audience insights, identify missed opportunities, and win more traffic Source link
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page. Google announced the update today on X: You can now create easy-to-scan QR codes that take customers directly … Read more
A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across 40 health, legal, financial, and political queries. This study is similar to one published by SE Ranking in October. The key difference is that this … Read more
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first … Read more
The expected AIO-pocalypse hasn’t happened, at least not in the form we expected. Instead of a meteor impact, it looks more like climate change: slowly raising temperatures that cause natural disasters. Chegg is one of the first victims. Chegg is an ed-tech company that offers students homework help, textbook rentals, online tutoring, and career resources. … Read more
Lalindra from Ontario asks: “Does the dwell time and user engagement after clicking on Google Ads impact search engine rankings? If yes, since when has this been in effect?” That is a really good question! It goes along the common myth of PPC impacting SEO, where the more you spend, the better your SEO is. … Read more
Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results. Source link
[*] Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort content is acceptable just because it has the appearance of competence. One signal that tipped him off to low-quality articles was the use of … Read more
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled. Something was off. It wasn’t a lack of effort but a lack … Read more
BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about the study and what it means for marketers. Historical Trends The report tracks the popularity of online reviews. It notes a rise in local business … Read more
Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and Commerce, outlined the company’s top priorities for the coming year. From AI-powered ad experiences to deeper integrations with YouTube and Google Shopping, these changes signal … Read more
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content. To help you leverage video in your marketing, I’ve gathered new video … Read more
