Google is introducing a filter that allows you to view only text-based webpages in search results. The “Web” filter, rolling out globally over the next two days, addresses demand from searchers who prefer a stripped-down, simplified view of search results. Danny Sullivan, Google’s Search Liaison, states in an announcement: “We’ve added this after hearing from … Read more
OpenAI managed to steal the attention away from Google in the weeks leading up to Google’s biggest event of the year (Google I/O). When the big announcement arrived there all they had to show was a language model that was slightly better than the previous one with the “magic” part not even in Alpha testing … Read more
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with … Read more
At its annual I/O developer conference, Google unveiled plans to incorporate generative AI directly into Google Search. Additionally, Google announced an expansion to Search Generative Experience (SGE), designed to reinvent how people discover and consume information. Upcoming upgrades include: Adjustable overviews to simplify language or provide more detail Multi-step reasoning to handle complex queries with … Read more
In the rapidly evolving world of construction, the adoption of new technologies has become crucial to enhance efficiency and sustainability. Among the most impactful of these technologies is Artificial Intelligence (AI), fundamentally reshaping practices across the board. One particular innovation making waves is the Reality Capture Software, a type of AI that allows for precise … Read more
The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Watch our on-demand webinar with CallRail and Workshop Digital, and see us dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how … Read more
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The voices criticizing Google for killing small sites are shouting louder. Cases like HouseFresh or Retro Dodo garnered a lot of attention and made compelling cases. Hardcore updates and the growing rift between SEOs, publishers, and Google add kerosene to the fire. The most … Read more
This week’s Ask An SEO question comes from Aleksandar, who asks: “Is there a role for product Q&A for a fashion brand, which only sells its own branded products, besides the obvious question on the sales/delivery/return process?” Yes, there is absolutely a role for product Q&A, and for FAQs on collections or categories. This applies … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? … Read more
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one. Googlers Never Heard Of Content Decay Google … Read more
In a recent Twitter exchange, Google’s Search Liaison, Danny Sullivan, provided insight into how the search engine handles algorithmic spam actions and ranking drops. The discussion was sparked by a website owner’s complaint about a significant traffic loss and the inability to request a manual review. Sullivan clarified that a site could be affected by … Read more
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but … Read more
Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to … Read more
When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of Google’s Search Off The Record podcast. In the episode, Search Relations team members John Mueller and Lizzi Sassman discussed strategies for managing “content decay” – … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. “Use AI. But not too much AI … and in the right ways.” “Optimize for SEO – but it’s changing completely and irrevocably, so also optimize for other … Read more
I don’t know about you, but when I hear the word “networking,” I think of LinkedIn. LinkedIn is the world’s largest professional networking platform, with more than 1 billion users in more than 200 countries and territories worldwide. Like many of you, I’ve turned LinkedIn into my go-to digital Rolodex, connecting with colleagues past and … Read more
When I first got into search marketing (back in 2005), there used to be a Tumblr feed dedicated to poorly set up campaigns that clearly did not have quality assurance (aka QA) checks done. Dynamic keyword insertion and general broad match were the two fastest ways to end up on that page and one of … Read more
