With billions of users, Instagram is one of the hottest social media channels around. Sounds like a great place to be, doesn’t it? I mean, if you’ve got a business to promote, there’s a good chance you’ll find an eager audience there. But your prospects might need some help to find you among the crowd. … Read more
Introduction: The Evolution of Targeted Marketing The journey of marketing strategies toward increased precision is a tale of innovation, insight, and integration. Historically, businesses cast wide nets, hoping to capture the attention of potential customers. However, the advent of digital technology and analytics tools has revolutionized this approach, enabling marketers to tailor their messages with … Read more
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is … Read more
Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce … Read more
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more
We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer. A smaller world means the never-ending lead generation process has an ever-shrinking window. How do you find new ways to generate leads, then? With LinkedIn. The social media platform is one of the best tools for generating … Read more
The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand. Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. It’s a low-hanging fruit for anyone with a smartphone. In … Read more
Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. The fix? A solid LinkedIn SEO strategy. Social search … Read more
Nowadays, not only coming up with a completely original business idea, but also succeeding with it, is almost unheard of. We’ve commodified nigh on every aspect of our lives, and competition is steeper than ever in most niches. For instance, while dating services used to generally be frowned upon or laughed at, they’ve exploded in … Read more
Let’s face it—it does no good to build a funnel and spend zero time optimizing for conversion. That’s a no-brainer, right? But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as … Read more
Remember in 2022 when ChatGPT had just launched and everyone was trying to figure out how best to use it? ChatGPT—and AI (Artificial Intelligence) for that matter—took the world by storm, affecting our personal and professional lives. Once I got past the “playing around” phase (I might’ve asked ChatGPT to write me an email marketing … Read more
Buying TikTok Followers to grow your account is a comprehensive step-by-step guide you need to know before you buy followers. So, let’s dive in with the most important question. Should you buy TikTok followers to grow your account? If you follow this guide step by step, the answer is yes ! to speed up your … Read more
Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience. In this article, we’ll explore how to choose … Read more
As the world evolves rapidly and with the flow and pace of information technology. New technologies crop up with the intent of human benevolence. Consequently, it ushers in a revolution in every aspect of our daily lives and work. For professionals and businesses, keeping up with these developments is the need of the hour. It’s … Read more
Artificial intelligence in education is becoming increasingly common. So much so, that tech giants like Meta have already rolled out virtual reality headsets in some classrooms across the world. Consequently, there are already a multitude of AI apps geared towards students, helping them sail through their studies. According to a Tyton Partners report, nearly half … Read more
Google has launched a new advertising program called Performance Max for Marketplaces, making it easier for sellers on major e-commerce platforms to promote their products across Google’s advertising channels. The key draw? Sellers no longer need a website or a Google Merchant Center account to start. The official Google Ads Help documentation states: “Performance Max … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to … Read more
Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the … Read more
