Stop Focusing On Google, It’s Time to Focus On Being Visible

Stop Focusing On Google, It’s Time to Focus On Being Visible

Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all … Read more

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

alex lieberman talks about a demand engine

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness — 101-level blog posts, cringy trade … Read more

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience. Michael Bonfils (LinkedIn profile) has worked in digital marketing since virtually the dawn of it all, … Read more

Why Brand Advertising Matters For Paid Media Performance

Why Brand Advertising Matters For Paid Media Performance

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level UX tweaks; they represent a fundamental transformation of the search experience – one that compresses the journey from query to answer. PPC is now a … Read more

How to maintain authenticity in your social media strategy — even with AI

woman uses ai for social media

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. … Read more

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

kipp uses AI board for research

Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it’s who they know. Every great leader has a board of directors — smart people who challenge their thinking. But, what if you don’t have a board of directors? Well, with AI, … Read more

Google Expands AI Features in Search: What You Need to Know

Google Expands AI Features in Search: What You Need to Know

At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search Engine Journal received an advanced look at during a preview event, show Google’s commitment to creating interactive search experiences. Here’s what’s changing and what it … Read more

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

sonia thompson gives inclusive marketing advice in a post

Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities they’ve chosen to serve throughout … Read more

Why Didn’t My Keywords Come Back After I Changed My Page Content?

How To Find The Right Long-tail Keywords For Articles

This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing, but after four weeks the keywords went back to nil. Why is this so, any suggestions? [Page provided]” Great to meet you, Jubi, and thank you … Read more

Use IndexNow For AI Search And Shopping SEO

Use IndexNow For AI Search And Shopping SEO

Microsoft Bing published an announcement stating that the IndexNow search crawling technology is a powerful way for ecommerce companies to surface the latest and most accurate shopping-related information in AI Search and search engine shopping features. Generative Search Requires Timely Shopping Information Ecommerce sites typically depend on merchant feeds, search engine crawling and updates to … Read more

How To Automate SEO Keyword Clustering By Search Intent With Python

How To Automate SEO Keyword Clustering By Search Intent With Python

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have … Read more

Why SEO Must Evolve Beyond The SERP

From Search To Discovery: Why SEO Must Evolve Beyond The SERP

The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP), you’ll know how much of this real estate has been gradually taken over by paid ads, other first-party products, and rich snippets. Now, the most … Read more

Does Google’s AI Overviews Violate Its Own Spam Policies?

Does Google’s AI Overviews Violate Its Own Spam Policies?

Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense of content creators who are seeing declining traffic. Why put the effort into writing great content if it’s going to be rewritten into a complete … Read more

Artificial Intelligence – AI Update, May 16, 2025: AI News and Views From the Past Week

Artificial Intelligence - AI Update, April 19, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order): Apple eyes AI-powered search alternatives, threatening Google’s dominance. Apple is reportedly exploring AI search providers like OpenAI and Perplexity for Safari, signaling a potential break from its $20B/year default search deal with Google. Apple execs confirmed Safari … Read more

Unlockable Reels Are Coming to Instagram: Here’s How They Work

Unlockable Reels Are Coming to Instagram: Here’s How They Work

Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels, also called “locked” or “secret code” reels, will require … Read more

Australian social media demographics to inform your strategy

Australian social media demographics to inform your strategy

With 20.8 million social media users, it’s estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie … Read more

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