![How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/How-To-Properly-Set-Up-Read-Utilize-Google-Analytics.jpg "How To Properly Set Up, Read & Utilize Google Analytics")
As of July 1, the official sunset of Universal Analytics (UA) will be upon us – but are you ready? Has your business started making the switch to Google Analytics 4 (GA4)? With the arrival of GA4 comes a range of new data metrics, more powerful reporting, and predictive intelligence features that you’ll want to … Read more
Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. Some are so recent they’re not even at the beta testing stage yet. It may be overwhelming trying to navigate the list, but thankfully, I’ve been keeping up with them and have noted … Read more
Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads. Even if you have a great product or service to offer, if you don’t … Read more
Welcome to our comprehensive guide showcasing the top 50+ digital products of 2023! As technology continues to rapidly evolve, we find ourselves surrounded by a plethora of innovative and cutting-edge digital solutions. From smart home devices to productivity tools, entertainment platforms to health and wellness apps, the digital landscape is teeming with exciting products designed … Read more
“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own—and they can’t,” Rebecca Bugger says in … Read more
Welcome back to Creators Unlocked, a series where we interview creators about their best practices and advice for other creators. Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. That course allowed her to pivot … Read more
![5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/5-Powerful-Ways-Marketers-Are-Using-AI-To-Boost-SEO.jpg "5 Powerful Ways Marketers Are Using AI To Boost SEO")
When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! A brand’s persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional connection with its customers. … Read more
It takes only 0.146 seconds to love your brand, or at least it should. That’s how long it takes for someone to form a first impression of your brand. And if you’re not making an emotional connection with your audience in that fraction of a second, you’re missing out on a huge opportunity to win … Read more
Finding the perfect social media management tool can be a challenging task, with numerous options and features to consider. As a (let’s face it) biased Buffer employee, I’ve tried my best to compare the two from a neutral point of view to help you make an informed decision. In this article, we’ll explore the key … Read more
In today’s rapidly evolving digital landscape, entrepreneurs and content creators are continuously seeking innovative platforms to share their knowledge, build communities, and generate passive income. Two such popular platforms that have emerged as powerful rivals in the online course creation market are Kajabi and Passion.io. In this article, we will embark on a comprehensive exploration … Read more
In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we … Read more
![Five Google Display Network Best-Practices [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Five-Google-Display-Network-Best-Practices-Infographic.jpg "Five Google Display Network Best-Practices [Infographic]")
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment. Read the full article at MarketingProfs
Welcome back to Creators Unlocked, a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. 💡 To keep up with Ayomi, check out her website, TikTok and LinkedIn. Ayomi’s journey as a creator immediately stands out because she didn’t start in … Read more
The landscape of commerce has experienced a radical shift, with e-commerce firmly cementing its dominance. Traditional brick-and-mortar stores have always thrived on building personalized relationships with their customers. But, as the market has moved online, how can businesses replicate this personal touch in the virtual arena? The answer lies in creating tailored shopping experiences, an … Read more
The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between … Read more
We’re in a very fortunate position at Buffer where we always have an amazing group of people who apply when we post job openings. As a result, we have to make some pretty difficult decisions. Recently at Buffer, we’ve hired for several positions and had hundreds of applications for each: For Staff Product Manager, 657 … Read more
YouTube is a little different from other popular social video platforms, explains Nick Nimmin. You can’t compare views of longform video content to those of short 30-second Instagram Reels, for example. Instagram Reels and TikTok are referred to as vertical content, and whether you get to see that content depends largely on what the algorithm … Read more
