The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad … Read more

New to Buffer: Twitter Threads Scheduling

New to Buffer: Twitter Threads Scheduling

Every year, more than 30 Million tweets are scheduled through Buffer, making it the number one channel where Buffer users are scheduling their social media posts. As of today, we’re helping Buffer users take their planning to the next level — we’ve just released scheduling for Twitter threads so that anyone can easily schedule their … Read more

How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending … Read more

Social Proof: The Golden Rules of Personal Branding

Social Proof: The Golden Rules of Personal Branding (According to Experts)

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing … Read more

Brand Extensions: A Strategic Path to Growth

Brand Extensions: A Strategic Path to Growth

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of products for which deodorizing is essential. Representative Arm & Hammer products now include kitty litter, car air fresheners, changing pads, … Read more

How (and Why) Include Your Whole Company in Digital Marketing

Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending on how this marketing collaboration … Read more

14 Ways You Can Use Technology to Eliminate Environmental Pollution

Eliminate Environmental Pollution

Environmental pollution is the leading cause of global warming in the present day. The effects of environmental pollution are being felt worldwide. There have been prolonged extreme temperature levels during summer and winter, wildfires in Europe, Australia, and North America, changing seasons, prolonged drought and famine, and diseases from exposure to industrial waste and smoke. … Read more

How to Use Tumblr

An Introduction to Tumblr

In the wake of Elon Musk’s takeover of Twitter, Tumblr is one of the more familiar alternatives people are exploring. Already, public figures are testing the waters — actor Ryan Reynolds made a move – probably for publicity purposes. But as a power user who joined in 2014 and never left, I can see the … Read more

The Black Friday Deal That Helped My Business Grow Sales

I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter … Read more

The 5 Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of … Read more

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