New to Buffer: Schedule Videos Straight to TikTok

New to Buffer: Schedule Videos Straight to TikTok

Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking … Read more

How Advances in Eye-and-Hand-Tracking Technologies Will Enrich XR

XR Eye-and Hand-Tracking

Extended reality is expected to be a $300 billion market by 2024, and it’s growing in both size and sophistication. Much of this is because of advancements in hand- and eye-tracking capabilities. Hand-tracking is already widely available on devices like Magic Leap 1, Microsoft’s HoloLens2, and even Meta’s Quest 2, providing a more immersive digital experience than … Read more

How Open Banking Keeps Data Safe When Using IoT Devices

Open Banking

Open banking has opened up new possibilities for financial and technological services, enabling companies to tap into consumer data like never before. For example, third-party service providers can now access bank account information, account balances, customer financial history, and more through bank links and customer consent. Growth and enhancement through in-depth collaboration Internet of Things … Read more

How is Start Page performing? A look at our launch metrics

How is Our New Product Performing? A Transparent Look at our Launch Metrics

In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we’d venture beyond focusing on purely social … Read more

Choosing Music for your Brand

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you … Read more

Why You Need Core Values

Need Core Values

What gets you up in the morning? Seriously think about it. Your alarm goes off; why are you getting out of bed? Of course, many adults would say they have to pay bills, provide for a family, and save for a great vacation, but there has to be more, right? It can’t just be all … Read more

The Ecommerce Tree of Life with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency … Read more

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked! Lauren … Read more

Creative Side Projects Helped Me Grow and Evolve My Business

Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. My video creator platform, Sightworthy, took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with … Read more

6 B2B Marketing Trends To Expect In 2022 And Beyond

B2B Marketing

Business-to-business (B2B) marketing is not what it used to be nowadays. The significant shifts in the market have influenced how B2-B businesses handle marketing. You’ll need to re-evaluate your strategies, processes, and tactics to maintain your relevance and compete steadily in a tight industry. Therefore, as innovation moves more rapidly than ever, B2B marketers must … Read more

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts … Read more

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