In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person, industry expert, and content writer/editor?” Great question, Zach. Before … Read more
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and … Read more
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t have to put your SEO budget into the red. There are plenty of perfectly adequate, free SEO tools available to publishers and SEOs on a … Read more
Conversion rate optimization, or CRO, is the process of optimizing your website to increase the completion of a specific action. In most cases, the desired action is an actual sale, but not always. Desired actions could include demo sign-ups, downloading an asset from your website, trying out a new tool, or signing up for your … Read more
It’s frowned upon to build links through guest posts. If you do, they should be nofollowed and ideally, you should be guest posting for brand awareness and referral traffic. Even though that’s what I follow, it doesn’t mean others do. Plus, I get hundreds of emails a day asking me if I accept guest posts, … Read more
John Mueller was asked if the search results are stacked against small sites, creating a situation that gives an advantage to large companies. Mueller acknowledged that big companies are hard to compete with. But he also showed how advantage isn’t exclusive to how big a company is. As you will see, big sites have disadvantages … Read more
![What's A Good Bounce Rate In 2022? [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep262-sponsored-62009ce72ad81-sej.jpg "What's A Good Bounce Rate In 2022? [Podcast]")
We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within your business model. On February 18, 2022, at 3 PM ET, Kayle Larkin, a data-driven SEM strategist at Larkin SEO, will join me on the … Read more
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is reflected in these top SEO podcasts chosen for 2022. In addition to on-page optimization, SEO in 2022 is about content, AI, analytics, CMS, enterprise-level solutions, and avoiding burnout. A … Read more
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a new AI milestone for understanding information,” MUM is designed to make it easier for Google to answer complex needs in search. Google promised MUM is … Read more
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website. Source link
Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones became more ubiquitous, mobile search grew and Google had to reevaluate its approach to ranking mobile-friendly sites. This led to an event that’s become known in the SEO community … Read more
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale. Source link
Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you to get the best out of your support team. At the enterprise level, it’s even more crucial that you have high levels of communication and … Read more
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. Source link
In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots. But how much do you know about Amazon SEO? If you’re an ecommerce business and you’re not on Amazon in 2022, you may not be hitting your sales … Read more
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions. Source link
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible. Source link
Google has integrated a new method of querying data in GA4 whereby you simply type a question or a phrase, and it creates the dashboard. Imagine if you could do the same with your own SEO data – what would that do for your productivity? In this article, you’ll learn how to configure your own … Read more
