Google’s John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile versions of websites. The question asked is related to an announcement they made a week ago: “…the small set of sites we’ve still been crawling … Read more
Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to enhance their online presence. However, creating a Facebook Page for your business is only the first step in your Facebook marketing journey. The real power … Read more
Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 … Read more
Google resolved a site names issue that had been ongoing since September 2023 that prevented a website’s site name from properly appearing when an inner page was ranked in the search results. Site Names In The Search Results A site name is exactly what it sounds like, the name of a website that’s displayed in … Read more
Google’s latest Search Off The Record podcast discussed examples of disruptive incidents that can affect crawling and indexing and discuss the criteria for deciding whether or not to disclose the details of what happened. Complicating the issue of making a statement is that there are times when SEOs and publishers report that Search is broken … Read more
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion … Read more
Automattic, the company behind WordPress.com, Jetpack, WooCommerce and more, have announced a new program to woo Agencies into their ecosystem of products with more ways to earn revenue. This new program could be seen as putting Automattic into direct competition with closed source systems like Wix and Duda but there are clear differences between all … Read more
Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information on a particular sheet of paper. This A4-sized paper contains a list of Christmas presents I plan to give to my family members. To make … Read more
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites. If you want your website to be visible in search results, you must account for backlinks and your backlink profile. A healthy backlink profile requires … Read more
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap. Source link
At the 20th annual MozCon, Britney Muller, Founder of Data Sci 101, delivered an eye-opening presentation on AI and its impact on digital marketing. Her session, “The Hidden Side of AI: What Marketers Need to Know,” provided a comprehensive overview of AI’s current and future potential. Muller discussed the ethical considerations, practical applications, and limitations … Read more
At the MozCon industry conference this week, Rand Fishkin, the outspoken former CEO of Moz and founder of SparkToro, shared his opinion on how SEOs and marketers should potentially adjust strategies based on his interpretation of the recent Google API leaks. In a packed session with Dr. Pete Meyers, Fishkin laid out specific ways he … Read more
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching your products … Read more
This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, … Read more
Are the days of organic SEO numbered? That’s the idea raised by a search scientist’s assessment of Google’s AI-powered disruptions. At MozCon’s 20th annual conference, Tom Capper, Moz’s Senior Search Scientist, provided a data-driven reality check. Capper warned attendees “At the end of this talk, I’m going to tell you that full-funnel organic marketing is … Read more
Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024. Source link
It’s no secret that Reddit is making major waves in the digital marketing landscape. But what does that mean for your strategy? Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage. With Google investing $60 million to … Read more
