Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly page until April 26—a whole week after the update was completed on April 19. Many in the SEO community had been speculating for days about … Read more
Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals. Examples Of Personal Branding That Work Now that you understand the advantages of developing a personal brand, let’s look at a couple of real-life examples … Read more
In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies when relying on AI tools without proper vetting. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns utilizing Gemini to write sample … Read more
Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase … Read more
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action … Read more
Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being easily inserted into other models to vastly improve their capabilities That last part should be of interest to those who are interested in … Read more
Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are whitelisting Google controlled IP addresses. The change will be useful for publishers who want to block scrapers who are using Google’s … Read more
It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can dream up, there’s an app for it. And spreadsheets are no exception. But with a sea of spreadsheet apps available for iPhone users, how do … Read more
DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves content at the draft stage, preserving the tone and voice of the writer. Unlike many other AI writing tools, DeepL Write is not a content … Read more
Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes on every facet of search marketing. The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. Every podcast on … Read more
Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics. Source link
This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to Google Analytics 360. This is not something you can skip or postpone, and the clock is ticking. The new analytics differ significantly … Read more
Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC report. The memo comes amid concerns over softening revenue and user engagement metrics for Google’s core search product. Recent quarters have seen weaker-than-expected growth in … Read more
Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy form of favicon and the latest version of it. Favicon A favicon is a visual … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock the full potential of ChatGPT and create content that resonates with your audience and search … Read more
