rite AI Content Optimized for E-E-A-T
Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content. Source link
SEO
Google Explains A Weird Domain Migration Outcome
Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top … Read more
Google DeepMind RecurrentGemma Beats Transformer Models
Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of transformer-based models while being more memory efficient, offering the promise of large language model performance on resource limited environments. The research paper offers a brief overview: “We introduce RecurrentGemma, an open language model which uses … Read more
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this on-demand … Read more
Female Founder Of A Billion-Dollar Company: 10 Signs You’re An Entrepreneur
I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you are going to be an entrepreneur,” I’d have said, “Absolutely not.” I was similarly reluctant to use the word “founder.” Growing up, I always believed … Read more
How To Address Middle And Bottom Of Funnel Pain Points
The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ … Read more
Google Confirms Links Are Not That Important
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
The Top 30 Social Media Influencers Worldwide
Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction (it doesn’t), and how to think about it in your accounts. Like almost everything in paid advertising, there’s nuance to Ad Strength. No, it’s not … Read more
10 Paid Search & PPC Best Practices for 2020
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting your paid media plan is an opportunity to ensure your strategy aligns with your current goals. Reviewing best practices for pay-per-click is also a great … Read more
Google On 404 Errors And Ranking Drops
In a Google Office Hours podcast, Google’s Gary Illyes answered a question about 404 Page Not Found errors that coincided with a drop in rankings. Fake External 404 Errors There are probably many reasons for 404 errors created by bots. One reason for those error responses could be that they are originating from automated scanners … Read more
Google On Diagnosing A Deindexed WordPress Site
Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens. Dropped From Index After A Site Migration A submitted question to the Google Office Hours podcast related that … Read more
What Is Programmatic Advertising? How Does It Work?
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more
Google Answers Whether Having Two Sites Affects Rankings
Google’s John Mueller answered whether having two sites could negatively affect search rankings. His answer is surprisingly applicable to different ways of interpreting the question. Can Having Two Sites Affect Rankings? A person submitted a question to Google where they wanted to know if having two sites could negatively affect their rankings. The question as … Read more
Google Answers If Changing Web Hosting Affects SEO
Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediately negative effect. What Does Changing A Website Host Entail? Changing web … Read more
25 WordPress Alternatives Best For SEO
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which … Read more
Meta Integrates Google & Bing Search Results Into AI Assistant
Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. This integration marks a step forward in AI assistant capabilities and their potential impact on the search industry. You can access Meta AI within Facebook, Instagram, WhatsApp, Messenger, and the newly launched Meta.ai desktop experience. … Read more
Wayback Machine: 5 Alternatives To Try
The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their online appearance. It’s easy for things to get lost or vanish entirely. But there’s good news! There are web archives, like … Read more
