Google: Don’t Rely On SEO Tools To Tell You How To Write

Google: Don't Rely On SEO Tools To Tell You How To Write

Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This is the question: “I write for and manage the blog of a Vietnamese travel agency … Read more

Sam Altman Replaced By Mira Murati As Interim CEO At OpenAI

Sam Altman Replaced By Mira Murati As Interim CEO At OpenAI

The decision for Altman’s departure follows the board’s deliberation over his communication approach, which they found lacked the necessary candor for effective governance. In the official statement, the board expressed gratitude for Altman’s contributions to OpenAI’s founding and growth but emphasized the need for new leadership to navigate the company’s future. They expressed full confidence … Read more

Google Ranking Factors: What Really Matters Right Now

Google Ranking Factors: What Really Matters Right Now

Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as … Read more

Google Presentation May Change How We Think About Ranking

Google Presentation May Change How We Think About Ranking

Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s guidance and documentation. One of the examples he gave was how virtually the entire publishing industry adopted the idea of adding author pages and bylines … Read more

How To Write A Headline: 10 Tips For Getting It Right

How To Write A Headline: 10 Tips For Getting It Right

As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline might sound easy, there are many considerations that go into getting it right. To help your content creation, we’ll uncover the secrets of writing headlines … Read more

Google Bard Updates Includes New Math And Data Visualization Features

Google Bard Updates Includes New Math And Data Visualization Features

Google’s latest update to Bard, with new math and data visualization features, marks a significant advancement in making cutting-edge technology to younger users. This expansion of AI features could enrich educational experiences and support young people in crucial life stages. Google Expands Access To Bard For Teens The recent expansion of Bard includes a focus … Read more

Why You Should Switch To An Always-On SEO Auditing Strategy

Why You Should Switch To An Always-On SEO Auditing Strategy

Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there’s no ‘easy’ button for a technical audit, join us for this special spotlight episode to learn how 24/7 … Read more

Google Unwraps New AI Tools To Deck Your Holiday Shopping

Google Unwraps New AI Tools To Deck Your Holiday Shopping

This holiday shopping season, Google aims to make your gift hunt more accessible than ever with new AI-powered features. In an announcement today, Google unveiled three new ways its generative AI technology can help consumers discover and purchase gifts. The new capabilities tap into Google’s Search Generative Experience (SGE), which brings generative AI into its … Read more

Google’s Update Florida Offers Insights 20 Years Later

Google's Update Florida Offers Insights 20 Years Later

Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more

100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies

100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies

Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across calls? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and consumer communication trends, and they’re ready to … Read more

Bing Employs GPT-4 To Write Custom Search Snippets

Bing Employs GPT-4 To Write Custom Search Snippets

Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO professionals, this new capability presents opportunities as well as concerns. The captions are generated by OpenAI’s GPT-4 language model, which analyzes both the user’s search … Read more

Microsoft Copilot AI With Bing Will Use OpenAI GPTs And Plugins

Microsoft Copilot AI With Bing Will Use OpenAI GPTs And Plugins

Microsoft announced significant upgrades to Bing Chat and Bing Chat Enterprise as part of the new Copilot AI Companion, with planned integrations with OpenAI GPTs and plugins. An important new feature for enterprises is the incorporation of commercial data protection for all users signed in through Microsoft Entra ID. In addition to security improvements for … Read more

Google Alters Search Rankings To Prioritize First-Hand Knowledge

Google Alters Search Rankings To Prioritize First-Hand Knowledge

Google has announced several updates to Search designed to deliver more tailored results. Additionally, Google has implemented some ranking changes to make it easier for people to find personal perspectives and content that demonstrates first-hand knowledge Google claims these updates will provide more personalized experiences based on individual interests and needs. “Search has always been … Read more

Google Launches “Notes” To Add User Comments In Search Results

Google Launches "Notes" To Add User Comments In Search Results

Google announced the launch of a new experiment called Notes that will allow users to view and share tips alongside search results, per an announcement released Tuesday morning. Notes is being released through Google’s Search Labs, which offers early previews of experimental features so users can test new capabilities not yet available widely. Google has … Read more

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