How a Small Travel Blog Gained Topical Authority: A Case Study
Explore the journey of a small travel blog’s rise to topical authority in this case study. Source link
SEO
Google Gemini Launch Delayed Until 2024
Google has postponed the launch of Gemini, which was initially set for next week. According to sources for The Information, the delay is due to the AI’s inconsistent performance with non-English queries. Why Was Google Gemini Delayed? Google’s CEO, Sundar Pichai, reportedly canceled several events in California, New York, and Washington, where Gemini would be … Read more
12 Creative Lead Magnet Ideas For Law Firms
Lead magnets have long been an effective tactic for generating more leads and growing an email list. Popular in the marketing industry, lead magnets can also be used by independent business owners to attract more clients and build online authority. This is also true for law firms, which often rely on their content to build … Read more
GPT Store To Launch Next Year, ChatGPT Updates Coming Soon
OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT. OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies. The GPT Builder tools have received substantial updates, including a more intuitive … Read more
2023 Survey Review: State Of Marketing Data Standards In The AI Era
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking … Read more
The 17 Best Ad Networks For Content Creators In 2024
In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power than ever before and have the ability to earn revenue from their craft in many different ways. But that doesn’t mean it’s easy. Content creators – whether they’re bloggers, videographers, … Read more
Firefox URL Tracking Removal – Is This A Trend To Watch?
Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies. Per Google’s Publisher Policies, ads are not permitted to serve alongside content that: Is illegal or promotes illegal activity Infringes copyright Sells or facilitates the sale of counterfeit products Incites hatred or promotes discrimination … Read more
The Complete Guide to Becoming an Authentic Thought Leader
Ready to become the thought leader you’ve always dreamed of? Use this comprehensive guide to create and execute your thought leadership strategy. Source link
SEO Vs. PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to succeed! While both channels focus on increasing traffic and sales, there are key differences between the two. If you’re not sure where to start, this … Read more
ChatGPT At One: A Year Of AI Developments From OpenAI
Today, ChatGPT celebrates one year since its launch in research preview. Try talking with ChatGPT, our new AI system which is optimized for dialogue. Your feedback will help us improve it. https://t.co/sHDm57g3Kr — OpenAI (@OpenAI) November 30, 2022 From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with … Read more
OpenAI Welcomes Back Sam Altman As CEO With New Board
OpenAI has announced that Sam Altman is officially back as CEO. Sam Altman is back as CEO, Mira Murati as CTO and Greg Brockman as President. OpenAI has a new initial board. Messages from @sama and board chair @btaylor https://t.co/sP0kAQIeKg — OpenAI (@OpenAI) November 30, 2023 Sam Altman has returned as CEO, with Mira Murati … Read more
Google Enhances Search With Support For Organization Meta Data
Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase company details in knowledge panels and other visual elements on the search results page. This helps users find essential information about organizations they search for. … Read more
Google SGE & Generative Summaries For Search Results Patent
Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search summaries. 🔴 BREAKING: Here’s Google’s patent behind Google’s SGE, their experimental search engine with AI generated results. This patent was filed on March 20th, a … Read more
Perplexity Introduces Online LLMs With Real-Time Information
Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs: the inability to provide up-to-date information and a tendency to hallucinate inaccurate facts. What Are Online LLMs? Perplexity’s online LLMs can tap into the latest … Read more
Sneak Peek: The MozCon 2024 Speaker Line-Up
Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Source link
Navigating 2023’s Changes & Anticipating 2024’s Trends
2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). So, if you’re looking to gain a competitive advantage in 2024, now’s the time to reflect on the past year, understand its implications, and gear up for the future. Join us … Read more
Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more
