Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency and efficiency. New features include a shared library and expanded permissions. Source link
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, … Read more
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes “Recommendations” with enhanced features. AI-powered “Copilot” assistant enters limited testing. Source link
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that we think you may find are worth the investment, depending on your needs. We’ll highlight key features, discuss use cases, … Read more
The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web pages, is grappling with the aftermath of the sophisticated attack. Breach Details On October 9, visitors to the Internet Archive’s website were greeted with a … Read more
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows live page views and active user counts. It helps identify popular content and detect website issues instantly. Source link
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated. Karen Ng, … Read more
Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side by side. A new tool automatically spots unusual trends in your data. A more detailed report on transactions gives a closer … Read more
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for SEO teams. We’ll discuss how these tools can help plan, track tasks and time, manage resources, and report results. We’ll … Read more
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. Google has introduced a new Tag Diagnostics tool. The tool provides enhanced insights into measurement setups and helps identify potential data accuracy issues. Tag Diagnostics is integrated across Google Ads, Tag Manager, and Analytics. Source link
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization and filtering options. These changes further enhance Google Trends’ value for marketers, researchers, and anyone seeking real-time insights into search behavior. Updates To ‘Trending Now’ … Read more
Google unveils new Search Console feature offering personalized SEO recommendation to simplify website optimization. Google launched a new “recommendations” feature in Search Console. It provides personalized SEO suggestions based on site data. The feature is rolling out gradually as an experimental tool. Source link
Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This simplifies providing vital information to customers. The feature can potentially boost sales for retailers. Source link
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing and ad personalization. Under the change, advertisers can now quickly view the size of their “Advertising Segments” within GA4’s interface. These segments represent the pool of users whose data can … Read more
Google might be a dominant search engine worldwide, but over the years, it has also experimented with many products and Google tools that make our lives easier. The very first Google tool was Adwords, launched on October 23, 2000. At the time, we couldn’t anticipate how much it would change the direction of commerce and … Read more
Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and it’s crucial to understand the potential causes behind this drop. The data stored within Google Search Console (GSC) can be vital in troubleshooting and understanding … Read more
Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Source link
Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more
