Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years. The platform name changes are a result of what the changes represent. A Quick Background In the past four years, Microsoft Ads transformed its business to focus on … Read more
In today’s diverse and inclusive world, organizations recognize the importance of promoting diversity and creating inclusive environments. One effective way to achieve this is through well-designed and thoughtfully implemented diversity training initiatives. This article aims to explore the best practices for designing and implementing such initiatives that foster understanding, respect, and appreciation for diversity in … Read more
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy. If you’re having trouble planning … Read more
YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. YouTube will require fan accounts to identify themselves properly. Fan accounts must make it clear they are unofficial. Impersonation and deception are against YouTube’s policies. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); if( … Read more
For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice — you might even do all three at once. But, with new social networks, features, and tools cropping up almost daily, even seasoned social media users are bound to get … Read more
SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve a desired result, and how SEO and marketing professionals can use them to achieve predetermined objectives. What Are SMART Goals? The acronym for SMART goals … Read more
For a business owner, a content creator, or a marketer, the visibility of your online presence is crucial for success. However, gaining visibility online has become an uphill battle as millions of websites compete for attention. With the crowded digital landscape, it has become imperative to employ effective Search Engine Optimization (SEO) strategies to rise … Read more
The ever-evolving landscape of artificial intelligence has taken yet another leap forward with the recent expansion of the ChatGPT plugin store. The store, known for offering a plethora of plugins that augment the capabilities of ChatGPT, now boasts an impressive lineup of nearly 550 plugins. What I found particularly interesting: over 100 plugins promise to … Read more
LinkedIn isn’t just a place to grow your professional network. It’s a place where you can attract top talent and market your brand to a B2B audience. That’s why you need an effective LinkedIn marketing strategy to grow your presence on the platform. For that, you need to learn how to use LinkedIn for business. … Read more
LinkedIn has developed a new AI image detector that is claimed to be able to catch 99.6% of fake profile images, with a 1% false positive rate. According to anecdotal evidence, their new detector actually works. Fake LinkedIn Profiles There are many reasons why people create fake LinkedIn profiles. For some members of the affiliate … Read more
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live, and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live … Read more
Dreaming of owning a Porsche but can’t afford the price? Don’t fret! IAAI auctions can help you get behind the wheel without breaking the bank. But how can you make your dream a reality? What do you need to know when buying a fancy car like a Porsche at an auction? Let’s find out! The … Read more
Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data. The decision to charge is an effort to increase profitability for the platform, which is preparing for a potential IPO. However, the change could further derail the … Read more
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates. Finding Hidden Audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive Targeting analyzes signals from advertisers’ existing ads and landing pages and Microsoft’s audience data to identify … Read more
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the … Read more
Could AI content creation positively impact your SERP visibility? Ready to ramp up your content creation output and efficiently scale your strategy? AI content generators are here and ready to help you increase your output – and here’s what you need to know. On June 14, I moderated a webinar with Connor Carreras, Sr. Director … Read more
Are you business owners looking to establish a strong online presence? Are you torn between hiring a professional web designer or using the DIY route with a website builder? A well-designed website is essential for attracting and engaging customers in the current digital age. However, deciding between web design services and DIY website builders can … Read more
Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than 4.65 billion social media users around the globe, the demand for social media marketing skills is at an all-time high. All of this means that … Read more
