AI Advertising: Pros, Cons, Tips & Examples

AI Advertising: Pros, Cons, Tips & Examples

You’ve heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn’t stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI … Read more

OpenAI Updates API, GPT-3.5 Turbo, And GPT-4 For Enhanced Generative AI Applications

OpenAI Updates API, GPT-3.5 Turbo, And GPT-4 For Enhanced Generative AI Applications

To advance AI capabilities in the workplace, OpenAI announced a series of updates to its pioneering generative AI models, GPT-3.5 Turbo and GPT-4. These enhancements, which include the revolutionary introduction of new function calling capability, improved steerability, extended context for GPT-3.5 Turbo, and a revised pricing structure, aim to provide developers with an expanded toolbox … Read more

Google: Links From Non-English To English Language Sites Are Not Bad?

Google: Links From Non-English To English Language Sites Are Not Bad?

Google’s John Mueller participated in an interesting conversation on Mastodon about linking between sites that are different languages and whether or not that may impact rankings. The person asking the question was afraid that receiving links from a non-English language site to their English language site might negatively affect that sites ability to rank. There … Read more

Facebook Insights: A Beginner's Guide [+ Step-by-Step Instructions]

Facebook Insights: A Beginner's Guide [+ Step-by-Step Instructions]

If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it. Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful … Read more

Google Enhances Video Indexing Report In Search Console

Google Enhances Video Indexing Report In Search Console

Google recently expanded the video indexing report in Search Console, providing more specific reasons why a video may not appear prominently in search results. The search giant hopes to aid in better optimizing video content for visibility and discovery on its platforms. More Specific Feedback for Webmasters Previously, Search Console displayed a vague “Google could … Read more

Your Guide To Hosting Types For Your WordPress Website

Your Guide To Hosting Types For Your WordPress Website

WordPress is a content management system (CMS) with a dominant market share of 60%. WordPress is not just an ordinary CMS but a dynamic and extensible platform. Due to its flexibility, it can transform into any type of website, such as e-commerce, blog, community, or portal. However, the strength and reliability of your WordPress site … Read more

Will Improving Page Speed Count For Helpful Content In Google?

Will Improving Page Speed Count For Helpful Content In Google?

This week’s Ask An SEO Question comes from Christopher, who asks: “Is page speed performance part of the “helpful content” update as well? Could it potentially affect performance if users don’t find it helpful?” Great question, Christopher – and one that is asked in many meetings. No, improving or reducing page speed will not help … Read more

Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook]

Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook]

We get it – running a technical SEO audit on your website can be a tedious task. But we know how vital it is to a site’s overall performance and search ranking. The thought of diving into all the details of your site can be overwhelming; plus, you need to be thorough if you want … Read more

How AI Consulting Transforms Small Business Decision-Making & Maximize Efficiency

How AI Consulting Transforms Small Business Decision-Making & Maximize Efficiency

As a small business owner, there always seems to be too much work and too little time. You must manage various responsibilities, from staffing, payroll, marketing, and day-to-day operations. Imagine if you had an intelligent assistant who could handle these tasks and provide valuable insights and recommendations. This is the power of AI consulting. In … Read more

25 ChatGPT Plugins For Marketing Included In Expanded Plugin Store

25 ChatGPT Plugins For Marketing Included In Expanded Plugin Store

OpenAI continues to extend the range of use cases for generative AI through ChatGPT plugins. Since OpenAI released ChatGPT plugins in beta for Plus users, developers have created almost 400 third-party plugins, now available in the plugin store. Screenshot from ChatGPT, June 2023 One thing that OpenAI has yet to design, however, is a way … Read more

Onboarding Best Practices: How the Smartest Companies Turn New Hires Into Great Employees

Onboarding Best Practices: How the Smartest Companies Turn New Hires Into Great Employees

Finding that perfect new employee to add to your staff can be tough. But after all that work you put into recruiting and closing the deal, it’s what comes next that can really make or break your growing team. When that new employee shows up for their first day, they begin the process of getting … Read more

Personalization in E-commerce: How Tailored Shopping Experiences Drive Customer Satisfaction

personalization e-commerce

The landscape of commerce has experienced a radical shift, with e-commerce firmly cementing its dominance. Traditional brick-and-mortar stores have always thrived on building personalized relationships with their customers. But, as the market has moved online, how can businesses replicate this personal touch in the virtual arena? The answer lies in creating tailored shopping experiences, an … Read more

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