Big tech shakeups continue as the EU orders Google to divest parts of its advertising business. The Wednesday announcement results from the competition commission’s accusations against monopolies. The order comes similar to the recently proposed ‘AMERICA Act’ bill in the United States. The EU Ruling Explained The EU competition commission stated the issue lies “with Google … Read more
SEO is an essential tool for small business owners. It can help them develop a stronger online presence and bypass competitors. However, finding affordable SEO services can be challenging. Look for a company that offers transparent pricing and is committed to providing quality results. Knowing what SEO strategies are best suited for your business is … Read more
Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet where the goal is to get views and clicks for ads, you don’t just want traffic. You want your content to persuade … Read more
![How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/how-much-traffic-does-website-get.pngkeepProtocol.png "How Many Visitors Should Your Website Get? [Data from 400+")
If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in … Read more
When you think of water-guzzling industries, fashion might not leap to mind. But the fashion industry is actually the second largest consumer of the world’s water supply. And fashion produces a whopping 10 percent of humanity’s carbon emissions, according to the World Economic Forum. Akshay Raj and his wife wanted to do something about it. … Read more
Google’s Gary Illyes and others answered many questions related to AI at Google Search Central Live Tokyo 2023, sharing new insights about Google’s approaches and recommendations on AI generated content. Japanese search marketing expert Kenichi Suzuki (Twitter profile) presented at Search Central Tokyo 2023 and subsequently published a blog post in Japanese that summarized the … Read more
Not all content is made equal, and not every blog post receives external links. Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page. Instead of establishing a link building program around outreach, having a linkable content asset can … Read more
Pipeline transport is a vital aspect of the energy industry, providing a cost-effective and efficient method of transporting oil, gas, and other resources over long distances. However, the industry is subject to a complex and ever-evolving legal and regulatory framework that presents significant challenges for pipeline operators. The Regulatory Landscape Of Pipeline Transport The regulation … Read more
Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes they care about, and how organizations raise awareness at a local and global level. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But … Read more
Email marketing serves as a robust instrument for businesses to establish connections with their intended audience, be it other businesses (B2B) or individual consumers (B2C). Nonetheless, it is important to recognize that the methods and tactics employed in email marketing vary between these two segments. In this article, we will explore the key differences and … Read more
In the dynamic world of startups, entrepreneurs face many challenges to bring their visions to reality. One such challenge, often overlooked but undeniably crucial, is the art and science of local SEO. The concept entails optimizing a startup’s online presence to rank higher on search engines, attracting a more substantial local audience. In an age … Read more
The National Telecommunications and Information Administration (NTIA), a United States Department of Commerce division, called for public commentary on strategies to encourage accountability in trustworthy artificial intelligence (AI) systems. The objective was to solicit stakeholder feedback to formulate suggestions for a forthcoming report on AI guarantee and accountability frameworks. These suggestions might have guided future … Read more
With the rise in the level of automation in every aspect of business, it has become essential for businesses to upgrade every level of their processes. One of the most important changes that happened within the last few months is the popularity of marketing automation. ActiveCampaign is one of the best marketing automation platforms. This … Read more
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence … Read more
Small businesses in Las Vegas often struggle with reaching their target audience and gaining new customers. One effective way for businesses to increase their visibility and make new connections is through business exhibitions. As a booth builder Las Vegas, participating in trade shows and exhibitions can be a valuable investment. Increase Visibility and Reach New … Read more
![What is an Audience Profile? [Steps + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Audience-Profile.pngkeepProtocol.png "What is an Audience Profile? [Steps + Examples]")
Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign’s messaging to reach those most likely to convert, and limit the amount of spend you might’ve otherwise wasted on underperforming ads. Here, we’ll explore the information you need to include in an … Read more
The Google Search team organized Google Search Central Live, Japan’s first in-person event since the 2019 Webmaster Conference. #SearchCentralLive Tokyo is about to begin and we couldn’t be more excited! So! Many! People! 😍 pic.twitter.com/HSOS7bFZJ3 — Google Search Central (@googlesearchc) June 16, 2023 Website owners, digital marketers, web developers, and SEO professionals attended the event … Read more
Typography can support brand identity and create visually unique emails—but you shouldn’t sacrifice accessibility for the sake of design. To deliver both a beautiful and accessible email design, stop trapping your message in images, and start using live text with web safe fonts and web fonts. Read on to learn exactly how to do it: … Read more
