Finding the perfect social media management tool can be a challenging task, with numerous options and features to consider. As a (let’s face it) biased Buffer employee, I’ve tried my best to compare the two from a neutral point of view to help you make an informed decision. In this article, we’ll explore the key … Read more
The Trade Desk, highly known for its demand-side platform, announced a significant upgrade to its programmatic platform. Following a multi-year investment in AI and removing Google Open Bidding from the DSP in 2022, the new AI platform Kokai was announced on June 8th. What’s New With Kokai Jeff Green, founder and CEO of The Trade … Read more
At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At … Read more
We’re all looking to get more revenue. And why not get it with email? As your highest performing channel, it can deliver a whopping return of $36 for every $1 you spend. But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. When … Read more
Google is suing an online marketer for violating it’s terms of service and to prevent the defendant from causing additional harm to Google as well as to business owners and consumers. The person being sued was a member of a public Facebook group called, Rank and Rent – GMB Strategy & Domination. The lawsuit claims … Read more
In today’s rapidly evolving digital landscape, entrepreneurs and content creators are continuously seeking innovative platforms to share their knowledge, build communities, and generate passive income. Two such popular platforms that have emerged as powerful rivals in the online course creation market are Kajabi and Passion.io. In this article, we will embark on a comprehensive exploration … Read more
Big tech shakeups continue as the EU orders Google to divest parts of its advertising business. The Wednesday announcement results from the competition commission’s accusations against monopolies. The order comes similar to the recently proposed ‘AMERICA Act’ bill in the United States. The EU Ruling Explained The EU competition commission stated the issue lies “with Google … Read more
SEO is an essential tool for small business owners. It can help them develop a stronger online presence and bypass competitors. However, finding affordable SEO services can be challenging. Look for a company that offers transparent pricing and is committed to providing quality results. Knowing what SEO strategies are best suited for your business is … Read more
Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet where the goal is to get views and clicks for ads, you don’t just want traffic. You want your content to persuade … Read more
![How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/how-much-traffic-does-website-get.pngkeepProtocol.png "How Many Visitors Should Your Website Get? [Data from 400+")
If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in … Read more
When you think of water-guzzling industries, fashion might not leap to mind. But the fashion industry is actually the second largest consumer of the world’s water supply. And fashion produces a whopping 10 percent of humanity’s carbon emissions, according to the World Economic Forum. Akshay Raj and his wife wanted to do something about it. … Read more
Google’s Gary Illyes and others answered many questions related to AI at Google Search Central Live Tokyo 2023, sharing new insights about Google’s approaches and recommendations on AI generated content. Japanese search marketing expert Kenichi Suzuki (Twitter profile) presented at Search Central Tokyo 2023 and subsequently published a blog post in Japanese that summarized the … Read more
Not all content is made equal, and not every blog post receives external links. Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach required to secure links to just one article or page. Instead of establishing a link building program around outreach, having a linkable content asset can … Read more
Pipeline transport is a vital aspect of the energy industry, providing a cost-effective and efficient method of transporting oil, gas, and other resources over long distances. However, the industry is subject to a complex and ever-evolving legal and regulatory framework that presents significant challenges for pipeline operators. The Regulatory Landscape Of Pipeline Transport The regulation … Read more
Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes they care about, and how organizations raise awareness at a local and global level. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But … Read more
Email marketing serves as a robust instrument for businesses to establish connections with their intended audience, be it other businesses (B2B) or individual consumers (B2C). Nonetheless, it is important to recognize that the methods and tactics employed in email marketing vary between these two segments. In this article, we will explore the key differences and … Read more
In the dynamic world of startups, entrepreneurs face many challenges to bring their visions to reality. One such challenge, often overlooked but undeniably crucial, is the art and science of local SEO. The concept entails optimizing a startup’s online presence to rank higher on search engines, attracting a more substantial local audience. In an age … Read more
The National Telecommunications and Information Administration (NTIA), a United States Department of Commerce division, called for public commentary on strategies to encourage accountability in trustworthy artificial intelligence (AI) systems. The objective was to solicit stakeholder feedback to formulate suggestions for a forthcoming report on AI guarantee and accountability frameworks. These suggestions might have guided future … Read more
