Your Email Engagement: 10 Ways to Get More People Reading & Clicking

Your Email Engagement: 10 Ways to Get More People Reading & Clicking

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, … Read more

Best Social Media Management Tools for Business (Free & Affordable)

Graphic of computer with social media management tools icons

As a founder, you’re inherently resourceful, especially when it comes to social media. You’re looking for user-friendly social media management tools to improve your content’s speed, creativity, and engagement. But you don’t have time to test what tools work and what don’t. You need results now. That’s where we come in. Below is a list … Read more

459 Best Instagram Captions for 2023: Good, Cool, Funny, & Cute

459 Best Instagram Captions for 2023: Good, Cool, Funny, & Cute

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds. If you’re tired of writing captions from … Read more

10 Facebook Cover Photo Size & Design Best Practices [Templates]

10 Facebook Cover Photo Size & Design Best Practices [Templates]

When people arrive on your Facebook page, where do you think they’ll look first? It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. The cover photo for your Facebook business page sets the tone for visitors. In this post, you’ll learn Facebook cover … Read more

AMP for Email: Should You Love or Leave this Email Marketing Trend? – Litmus

Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether … Read more

45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. That being said, there are plenty of tools out there to make creating … Read more

Color Theory 101: A Complete Guide to Color Wheels & Color Schemes

Color Theory 101: A Complete Guide to Color Wheels & Color Schemes

While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you … Read more

What's a Competitive Analysis & How Do You Conduct One?

What's a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more

40 Office Costume Ideas for Marketing Nerds & Tech Geeks

40 Office Costume Ideas for Marketing Nerds & Tech Geeks

Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities! How many … Read more

The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses

The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses

When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses … Read more

How to Grow Your YouTube Channel & Gain Subscribers Quickly

How to grow your youtube channel graphic

Looking to learn how to grow your YouTube channel and gain subscribers quickly? You’ve come to the right place. Below, we’ll walk you through the exact tactics we used to grow our YouTube following to nearly 200K subscribers. From creating click-generating YouTube thumbnails to writing irresistible video titles, we’ll show you all the hidden ways … Read more

Google Web Stories – The New AMP?

Google Web Stories - The New AMP?

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place. … Read more

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