Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process. With … Read more
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection … Read more
Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. In this article, we break down a variety of YouTube tools that can help … Read more
![AI Target Audience: What I Learned [+ Tools to Try]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-12T143944.345.png "AI Target Audience: What I Learned [+ Tools to Try]")
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI … Read more
Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. When done well, this approach builds loyalty and keeps … Read more
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as markets become increasingly saturated, new strategies are needed to stand out and reach a broader audience. That’s where tangential SEO comes in. Tangential SEO involves … Read more
Despite shifting user demographics, Facebook remains the third most visited website globally and continues to dominate as the most popular social media network. With such a vast audience, Facebook analytics tools are designed to help you avoid wasted ad spend and diluted messaging to broad audiences. They reveal your most engaged audience segments, so you … Read more
It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing … Read more
YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of marketers use YouTube, but 59% plan to increase their use of the platform. Even though … Read more
The importance of creating an engaged and active social media following cannot be understated for startups, regardless of the industry. When most brands are starting out, marketing budgets are tight, and it can be difficult to justify spending cash on campaigns when it could be spent on other essential areas of the business. But, with … Read more
Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection (MPP) falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that … Read more
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z Renaissance Facebook’s seeing unexpected Gen Z growth despite overall decline. U.S. Gen Z users are projected to … Read more
![Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/target-audience-1-20240725-195191-1.webp.webp "Target Audience: My Tips for Finding the Perfect Fit [+")
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because we are those companies’ target audience. Every product … Read more
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing Against the Grain, we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring … Read more
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. People are driven by a mix of desires, wants, needs, experiences, and external pressures. It can take time to get it right and convince a person to become a lead, let alone … Read more
Native Advertising: In this age of digitalization, where we cannot have enough attention and customers are being bombarded with promotional messages, making the message outstanding has become a challenge to marketers. Many classical ways of advertising can hardly catch the target audience and stimulate close and meaningful communication. That is what content marketing does, bringing … Read more
Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the … Read more
