Apple, Uber, Starbucks, and Disney. All are iconic brand names that seem perfect in hindsight. But when the founders came up with these good brand names, was it a stroke of genius? Or is there a process for selecting memorable, catchy names that stand the test of time? For Gretta van Riel and other successful entrepreneurs, … Read more
If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, … Read more
![How to Tell a Compelling Brand Story [Guide + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-story.jpgkeepProtocol.jpeg "How to Tell a Compelling Brand Story [Guide + Examples]")
Your audience is programmed to crave and seek out great stories. They want to know your brand’s origin, missions, goals — your entire brand story. However, since marketers spend a lot of time optimizing content for algorithms, it can be challenging to flex your creative storytelling muscles. In this post, we’ve created a guide about … Read more
Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. … Read more
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more
Sometimes you can stumble upon a business idea accidentally. Abi Horton couldn’t find any clothing designs she liked while shopping for her friend’s baby shower. Instead, she ordered a plain baby bodysuit and had her partner, Danny Cozzolino, create a custom design and print it on the fabric. And there it was—the idea. “We were … Read more
As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly … Read more
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy … Read more
Instagram Stories have become a big deal. They’ve become so popular that 83% of marketers said they plan to use Stories for influencer marketing. They’re tap-friendly and time-sensitive, which makes them highly appealing to the average Instagram user. Moreover, changes to the Instagram algorithm has put a damper on organic reach. As a workaround, brands are … Read more
Just because you start a business doesn’t mean you automatically inherit the confidence and swagger paraded by entrepreneurs on social media. It can take time to believe in yourself, your product, and your brand. If you’re struggling to maintain healthy habits or lacking the tenacity to tackle the next challenge in your business, there’s hope. … Read more
The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more
Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of products for which deodorizing is essential. Representative Arm & Hammer products now include kitty litter, car air fresheners, changing pads, … Read more
Irvin Gunawan is the founder and CEO of IRVINS, the creator of Singapore’s #1 salted egg snack. IRVINS is a high-growth homegrown consumer food brand expanding quickly on the global stage, with 5 offices and 12 markets worldwide and a product lineup that redefines the food industry. Singaporean cuisine and flavors are becoming popular globally, … Read more
Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for … Read more
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help … Read more
![What Is a Social-Led Brand? [+ How to Become One]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/social-led-brand.jpgkeepProtocol.jpeg "What Is a Social-Led Brand? [+ How to Become One]")
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to … Read more
So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be so difficult or expensive. There are many platforms out there that can help you create … Read more
Brand awareness refers to some points and knowing how familiar the communication tricks by which they can communicate with the targeted audience are with your brand and how well they can recall and recognize your business. Building brand awareness is crucial when it comes to promoting or marketing your company and products, particularly in the … Read more
