On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t … Read more
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when … Read more
Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That’s where real estate social media marketing comes in. When applied correctly, it can be a great way to start conversations, share … Read more
A British couple’s legal battle against Google’s search practices has concluded. Europe’s highest court upheld a €2.4 billion fine against Google, marking a victory for small businesses in the digital marketplace. Background Shivaun and Adam Raff launched Foundem, a price comparison website, in June 2006. On launch day, Google’s automated spam filters hit the site, … Read more
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work … Read more
![5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/5-B2B-Customer-Retention-Strategies-To-Drive-Repeat-Business-Webinar.png "5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]")
For many B2B businesses, balancing customer retention with new client acquisition can feel overwhelming—especially when the competition is growing faster than ever. Retaining clients is not only critical, but often easier than securing new ones, yet it comes with its own set of challenges. In an environment where customer expectations continue to rise, maintaining long-term … Read more
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find … Read more
With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? Read on to get the answers to key questions about how often to post on social media for … Read more
A subscription box model is essentially a personalized delivery of products that get delivered to customers on a recurring basis. The subscription box industry is expected to grow by 18.3% annually from 2023 to 2027, reaching over $65 billion globally by 2027. Startups and small businesses can effectively implement subscription models to create a sure-fire … Read more
Google responded to the U.S. Department of Justice (DOJ) antitrust proposals for breaking up the company to address its dominance in search and online advertising, asserting that the remedies will harm user security, raise costs for consumers across industries, and stifle AI innovation. Google’s response presented three arguments on why the DOJ proposals may backfire … Read more
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes people start podcasts out of curiosity, the need to flex a creative muscle, or the drive to tell their story. But what happens after that initial experiment can be powerful: podcasting can create … Read more
![The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/instagram-for-business.webp.webp "The Ultimate Guide to Instagram for Business [+ Data From")
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it … Read more
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and … Read more
![How to Build a Detailed Business Plan That Stands Out [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/business-plan-template-1-20240919-7788025.webp.webp "How to Build a Detailed Business Plan That Stands Out")
When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out. But when you’re a startup and need to create your first detailed business plan, it’s a challenge. A serious challenge. Been there — done that. My first business plan was, to put it … Read more
Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with … Read more
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising. Key Changes According to an email … Read more
