John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted. Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and … Read more
Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget alongside other marketing budgets to ascertain which platforms are providing the best return on investment (ROI) or the best value in relation to the broader … Read more
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though Flo from Progressive seems like she’d be a scrapper, right? It’s not just me? But … Read more
What is Canva? As a business, it is crucial that your website and marketing collateral match the high quality of your services or products. However, with your time and effort getting pulled in multiple directions, taking night classes to become a master at graphic design probably isn’t too high on your to-do list! That’s where … Read more
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in. … Read more
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page. Google announced the update today on X: You can now create easy-to-scan QR codes that take customers directly … Read more
![Which LLM Should You Use for Your Business? [Pros and Cons]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/which-llm-to-use.png "Which LLM Should You Use for Your Business? [Pros and")
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT … Read more
Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google Business Profiles are a way for local businesses to add their business to Google and have it show up in local search and Google Maps. … Read more
If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections … Read more
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are still prioritizing social media investments—and with good reason. As consumers spend more time on social media, the channel offers unparalleled … Read more
Owning a business can be a complicated and long journey. Especially when you get stuck at the first hurdle: knowing the different types of business ownership and picking the right one for you! Here, I’ll provide you with all the information you need to set your startup up for success, picking the right business ownership … Read more
Considering joining one of the millions of small businesses by purchasing an established brand? Congratulations, you’re on step one to becoming a business owner! That said, while there are many benefits to purchasing an established business as a startup or entrepreneur, there are also lots of things to factor in along the way. In this … Read more
“This whole entire generation is about to turn all of our business models on its head.” I’m a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it. I’m sure her being a millennial, thus closer to Gen Z … Read more
In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily … Read more
By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify’s Head of Global Business Marketing, Grace Kao, with an easy one: What’s on her Spotify Wrapped? “I definitely channel my 12-year-old daughter right now,” she told me. “So female power singers: Chappell Roan, … Read more
Running a business is not easy, sometimes it feels like you’re constantly balancing on a tightrope with cash flow issues, competitors, declining sales and decreasing customer engagement trying to knock you off at every opportunity. Sound familiar? It might be time to consider pivoting your business model. How do you know when it’s time to … Read more
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can … Read more
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We were alerted to this update by Stefan Somborac on X: Google actually uses the phrase “Businesses associated with…” not “Businesses … Read more
