In today’s world of marketing, it is almost impossible to find your company listed first on any search engine without the help of SEO. Have you been trying to grow your company for a while and found that nothing is working? Are you are startup business trying to get your name out there with an … Read more
![How to Create a Facebook Group for Your Business [+ Why You Should]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/Copy-of-Featured-Image-Template-Backgrounds-Jun-30-2023-05-58-51-2746-PM.pngkeepProtocol.png "How to Create a Facebook Group for Your Business [+")
In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We’ll also explore the differences between Facebook groups and Pages and whether or not it’s worth the effort. Dive in from the beginning, or use the links below to jump to a … Read more
When running your own business, it’s so easy to get lost in the jargon, trying to get your head around the complexities of running a company successfully while also ticking all the boxes behind the scenes. So it’s no surprise that the question of whether or not you should incorporate your business probably makes your … Read more
Whether you’re using virtual offices for startups or your kitchen table for a side hustle, running a new business is both exciting and overwhelming. As a new owner, you need to develop products, hire employees, find customers, and monitor the financial health of your growing company—failing to do the latter can lead to disaster. By … Read more
If you’re like me, your grandad has been telling you to get a job since you were about eight. “Back in my day,””when I was your age,” and “it’s time to start contributing” are the starts of conversations I have heard all too often. But what if, instead of getting your first job running papers … Read more
If you’re on the journey to start your own business, you’ll find a long list of considerations and decisions you must make. Among those decisions is whether you should choose a registered agent for your business. What Is A Registered Agent? A registered agent, alternatively referred as a statutory agent or resident agent, is a … Read more
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. Thankfully there are plenty of avenues for online free advertising. It can be frustrating when your budget dictates how many people your business can … Read more
Business these days is more effective and manipulative than ever. It is not a secret anymore. Almost every company’s marketing and sales team is getting on board with some crucial strategies to fill the void. With the advancement of technology and digitalization, the marketing team has created a revolution in their working process. Small businesses … Read more
Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road. I know that when I write a … Read more
If you haven’t put “Build a Thriving Community” at the top of your business goals, then it’s time for a serious shake-up. A strong community is like a super-power for your business. When done well, your community will help you move people all the way through your Customer Value Journey from awareness to promotion. Now … Read more
Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy Being transparent Managing online reputation, Having a professional design aesthetic. This article summarizes Google’s suggestions into an actionable checklist that business owners can use to … Read more
Having excellent business credit is essential for many reasons, and yet it is very rarely talked about. It can help you access financing at a better rate, acquire more beneficial insurance, or even help agree to stronger terms with suppliers, all crucial aspects for funding a startup. Here, we will show you how to build … Read more
Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all … Read more
Do you dream of relocating to the rolling hills of Tuscany? Working remotely from a Parisian cafe? Joining your workmates for a drink at a London pub at day’s end? Your aspirations of moving to Europe can become a reality. But you may be facing a big hurdle – how will you support yourself after … Read more
You’ve created your dream ecommerce website, added all of your beautiful product shots, and you’re about to set your product live to be purchased when you realize you’ve forgotten one huge aspect of your pricing. Shipping costs! Fortunately, there are several ways to calculate the shipping costs that you can choose from, which we will … Read more
Your website serves as the virtual face of your business, often being the first point of contact for potential customers. However, with the ever-present threat of cyberattacks and data breaches, safeguarding your online presence is of utmost importance. Website security should be a top priority to protect your business’s reputation, customer data, and any other … Read more
Let’s set the stage: I’m about to dig into the best darn pile of spaghetti I’ve ever seen, and the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is why HubSpot is here to discuss inbound … Read more
Repeat customers are often deemed loyal customers. But should you pay for their loyalty? I’ve been in the search marketing space for more than 18 years. Most things in this space change regularly; the examples are a dime a dozen. When I started in this industry: Yahoo was the dominant US search engine and ad … Read more
