The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest … Read more
The Internet of Things is revolutionizing how we live, making our day-to-day tasks smoother and transforming industries with its network of interconnected devices. But let’s be real, all these smart devices talking to each other opens up a can of worms when it comes to keeping them safe – we’ve got to tackle that pronto … Read more
![8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/seo-challenges_featured.pngkeepProtocol.png "8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]")
In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged. While keywords still matter, other considerations such as page authority, loading speed, and regularly-updated content all play a role in maximizing SEO impact. Here’s a look at eight SEO challenges brands are facing in 2023. Top 8 SEO Challenges in … Read more
![10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/ai-challenges.pngkeepProtocol.png "10 Challenges Marketers Face When Implementing AI in 2023 [New")
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of … Read more
![The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/top-marketing-challenges.pngkeepProtocol.png "The Top 5 Marketing Challenges Expected Globally in 2024, And")
2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare AI innovations to the industrial revolution. No big deal or anything.) Besides AI, there have been massive shifts in how content ranks on search engines due to Google’s new EEAT … Read more
OpenAI, the AI company known for its chatbot ChatGPT, announced it’s temporarily turning off the ‘Browse with Bing’ feature due to content-related concerns. This feature was available to ChatGPT Plus subscribers, allowing the chatbot to search Bing for recent information to enhance its knowledge. “We have discovered that the ‘ChatGPT Browse with Bing’ beta could … Read more
Do you know more people who have their own businesses or those who work for some businesses? Of course, you can have a circle full of entrepreneurs, but the majority of people still work as employees. Everybody knows that running a business can open a world of new opportunities and benefits. However, there are a … Read more
![5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/challenges-marketers-face-in-understanding-the-customer-.pngkeepProtocol.png "5 Challenges Marketers Face in Understanding Audiences [New Data +")
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and … Read more
Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester. The report was based on data from a survey conducted in August 2022 … Read more
Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries in various markets. That means there are an infinite number of challenges in local SEO for enterprise search marketers. So what are the most common … Read more
Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. The DOJ guidance comes at a time when the majority of US … Read more
Email marketing has become one of the supporting pillars of marketing for global brands. Email marketers use multiple strategies to engage the user, promote products, build relationships and increase brand awareness. Marketo email templates help the marketers set up elaborate and impressive brand awareness campaigns with ease. However, if not done correctly, it can cause … Read more
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue. Read the full article at MarketingProfs
Nearly half of HR leaders believe that meeting culture–the length, frequency, and outcomes of meetings–is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2. Read the full article at MarketingProfs
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint. Read the full article at MarketingProfs
Trying to establish a more consistent SEO structure within your organization? Wish every SEO fire had a more standardized, easy-to-follow solution? We know – no two days in SEO are the same. However, finding a consistent approach that provides meaningful impact is surprisingly easy. And – it works whether you’re in-house, an agency, or a … Read more
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2. Read the full article at MarketingProfs
