Google Data Studio is now Google Looker Studio, and it’s making data reporting even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data insights. In this guide, we’ll introduce some of the coolest, newest features of the platform to get … Read more
![AI in Content Creation: How Creators and Marketers are Using It [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/Untitled-design-Apr-07-2023-08-24-35-4586-PM.pngkeepProtocol.png "AI in Content Creation: How Creators and Marketers are Using")
Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators? … Read more
![Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/pillar.pngkeepProtocol.png "Coming Soon: The State of Generative AI & How It")
It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check … Read more
![Email Automation: How to Set Up Automated Workflows [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/email-automation.jpgkeepProtocol.jpeg "Email Automation: How to Set Up Automated Workflows [Data]")
Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s … Read more
Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing experiences. Merchant Listing Experiences The update applies to a set of rich results that are exclusive to merchants that’s called the merchant listing experiences. Examples … Read more
Data is one of the most valuable assets for businesses and individuals alike. However, data can also be vulnerable to disasters like floods, fires, earthquakes, cyberattacks, or theft. If you lose your data due to an emergency, you may face serious consequences, such as financial losses, legal issues, customer dissatisfaction, or identity theft. This blog … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Everyone loves cookies, right? Well, at least of the snackable variety. On the other hand, digital cookies, especially the third-party variety, are coming on hard times in 2023. Changes to cookie practices aren’t the only … Read more
The ability of ML algorithms to deliver the required results depends on data annotation. This market has seen rapid growth recently. According to research, the data labeling market will grow from $1.5 billion in 2019 to $3.5 billion in 2024. The rise of AI tools has resulted in an increased demand for data annotation specialists. … Read more
![Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/what-causes-quiet-quitting.jpgkeepProtocol.jpeg "Why Quiet Quitting Happens in Marketing & How Managers Can")
While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In … Read more
![The Fastest Growing Social Media Platforms of 2023 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/fastest-growing-social-media-platforms.jpgkeepProtocol.jpeg "The Fastest Growing Social Media Platforms of 2023 [New Data]")
Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps … Read more
![3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/consumer-purchasing-product-off-social-media-platforms-similar-to-consumer-behavior-predictions.jpgkeepProtocol.jpeg "3 Consumer Behavior Predictions for 2023 [State of Consumer Trends")
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the … Read more
![How Marketers Can Still Thrive in a Recession [Data Analysis]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/how-marketers-can-navigate-recession.pngkeepProtocol.png "How Marketers Can Still Thrive in a Recession [Data Analysis]")
When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession … Read more
![The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/two-customers-demonstrating-the-biggest-consumer-behavior-shifts-1.jpgkeepProtocol.jpeg "The 4 Biggest Consumer Behavior Shifts of 2023 [According to")
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. To help marketers and other business professionals make more data-informed decisions, we’ve conducted … Read more
![23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/email-marketing.jpgkeepProtocol.jpeg "23 Email Marketing Tips to Improve Open & Clickthrough Rates")
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses … Read more
![AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/ar-vs-vr.jpgkeepProtocol.jpeg "AR vs. VR: Which Is More Effective for Marketing [+Consumer")
Augmented reality (AR) and virtual reality (VR) are talked about a lot. Understanding the concepts can get confusing as the terms are used interchangeably, but each has its unique set of characteristics and applications. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel … Read more
![3 Ways Marketers are Already Navigating Potential Recession [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/how-marketers-are-navigating-recession.jpgkeepProtocol.jpeg "3 Ways Marketers are Already Navigating Potential Recession [Data]")
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, … Read more
![The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/consumer-trends-2023-1.pngkeepProtocol.png "The State of Consumer Trends [How Data from 600+ Consumers")
As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we conducted a bi-annual survey of 600+ U.S. adults … Read more
![Businesses Still Can't Nail Effective Communication [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/business-communication.jpgkeepProtocol.jpeg "Businesses Still Can't Nail Effective Communication [New Data]")
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with … Read more
