As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry … Read more
For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the … Read more
Email marketing is one of the most effective and affordable ways to reach and engage your audience, build trust and loyalty, and increase conversions. According to a study by DMA, it has an average ROI of 42:1 – if you use an email blast. But how do you ensure your email messages stand out in … Read more
Building emails for an email company whose primary audience is email marketers is… tough. Email marketers have incredibly high standards when it comes to the emails that land in their inbox. Sure, email clients don’t make it easy with over 300,000 potential email renderings and email client updates that can happen on average every 1.2 … Read more
Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at … Read more
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits … Read more
Are you just about to start a new business? Then you must be aware that you should draw in enough attention in order to retain your current clientele. Unfortunately, you are unable to devote your time or funds to an endeavor that is perhaps not yielding the desired results. Hence email marketing is crucial for … Read more
Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ When nearly a quarter of all email marketers … Read more
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. … Read more
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. If you’re still hesitant, … Read more
It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. However, evaluating its use requires a judicious approach, to say the least. Read on as we dive into key aspects … Read more
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting … Read more
Welcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing. What happened in November (aka the busiest month for inbox engagement)? Read on for the biggest headlines shaping the email marketing industry. News headlines In AI news Community In lighter news … Read more
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for … Read more
If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that … Read more
Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding … Read more
![How to Create an Email Newsletter [+Expert Tips & Checklist]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/Untitled-design-31-2.jpgkeepProtocol.jpeg "How to Create an Email Newsletter [+Expert Tips & Checklist]")
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 … Read more
When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography … Read more
