Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search. This combination gives you a … Read more
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that GA4 collects. But we should use other tools and techniques to independently verify our analysis and interpretation of this data. … Read more
While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the website conversions in your ad platforms, but what else are people doing on your site that could be informative to … Read more
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event” and “Create key event.” Machine learning identifies important site events automatically, eliminating manual setup time. These features are now available for all GA4 properties and … Read more
Google Analytics 4 (GA4) users report data collection issues affecting websites globally, with many experiencing up to 50% drops in reported traffic since November 13. The problem has sparked discussions across Google’s support forums and social media platforms. Key Issues Multiple website owners have documented discrepancies between GA4 reports and actual traffic levels. While GA4 … Read more
Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners … Read more
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration process involves using UTM parameters and trackable links. GA4 integration offers insights but has limitations in user tracking. Source link
As the July 1, 2024 shutdown date for Universal Analytics (UA) draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). These enhancements give marketers deeper insights and tools for cross-channel measurement and budget optimization. Expanded Cross-Channel Reporting GA4 is getting improved cross-channel reporting capabilities. You will soon be able to … Read more
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing and ad personalization. Under the change, advertisers can now quickly view the size of their “Advertising Segments” within GA4’s interface. These segments represent the pool of users whose data can … Read more
Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more
Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made it easier to use imported user data with audiences. Now, data you upload, joined via … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth. Source link
Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a fast-evolving technology and regulatory landscape, GA4’s new features surpass its core functionality of understanding consumer behavior across digital platforms. The updated analytics tool uses Google … Read more
Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII) to Google. This makes it easier to conform to privacy laws and Google’s own policies. Notable about the feature is that it will be turned on by default for new properties that are added to GA4 … Read more
Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if … Read more
Google has started automatically migrating advertiser conversion tracking from Universal Analytics to Google Analytics 4, confusing advertisers. While intended to ease the transition to GA4, Google’s automated changes are creating problems for advertisers unaware of the migration. Google apologizes for the confusion and recommends advertisers manually migrate their Universal Analytics settings for complete control. A … Read more
Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take … Read more
