Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason why a hierarchical site structure is a good choice and why the flat site structure is okay for simple websites. Flat … Read more
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, … Read more
Are you looking for examples of interactive content for brands? Or festive content that creatively promotes logistics and call center management? Say hello to Santa Tracker 2023. This article explores Google’s approach to interactive content experiences vs. the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, Azure, Amazon Web Services (AWS), and Zillow. The … Read more
Google’s search results have been hit by a spam attack for the past few days in what can only be described as completely out of control. Many domains are ranking for hundreds of thousands of keywords each, an indication that the scale of this attack could easily reach into the millions of keyword phrases. Surprisingly, … Read more
A publisher took to Twitter to share their reaction to what they felt was essentially a theft of their content for the benefit Google with what they felt was little to no benefit to the publisher. Google’s response was surprising and probably not what publishers and SEOs expected. The publisher showed a screenshot of a … Read more
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways … Read more
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal analysis identifies potential violations of EU data protection law. There are many troubling revelations including that server-side GTM “obstructs compliance auditing endeavors from regulators, data protection … Read more
Google recently launched a new design for Labs with 12 artificial intelligence (AI) experiments, tools, and projects, showcasing a commitment to advancing AI technology. Screenshot from Labs.Google, December 2023 This redesign highlights a dozen AI products that could transform how AI is in most workflows and organizations. From search to productivity, here are the AI … Read more
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper. Source link
Google updated their spam policies for web search and the guide to ranking systems to clarify how Google handles sites with a high number of non-consensual explicit imagery and requests for their removals. The changes are to the policy that specifically mentions sites that charge for removal of negative information but the guidance also states … Read more
Google’s John Mueller answered the question of whether company blogs are eligible to show up in Google News. Google News Google News can be a tremendous source of readers who are interested in reading the published news and that can serve as the foundation for a steady stream of advertising income. And while “news” is … Read more
Google’s Gary Illyes answered the question in an Office Hours hangout about whether a double forward slash in a URL has an impact on the SEO for a website. A double forward slash happens for a number of reasons that are often related to a coding issue on the CMS or in the .htaccess file … Read more
The latest updates to Google Bard expanded the Export to Replit feature to 18 programming languages. In addition, Google Bard now supports extensions like Workspace in Japanese and Korean. In this article, we’ll explore the details of Google Bard’s latest updates and how these new features can be used for SEO. Google Bard: Export To … Read more
Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression Masthead (subject to local availability). Screenshot from Google, December 2023 What Are Reservation … Read more
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly … Read more
Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type. Both changes affect how Google interprets information related to users who are posting comments in a forum. It’s additionally of interest because it shows how … Read more
Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services. If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are … Read more
