This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used … Read more
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on SEO. Hreflang Errors: Less Problematic Than Expected? During the discussion, Illyes was asked about the consequences of mismatched hreflang annotations and actual page content. Specifically, … Read more
Hello, fellow marketers! I’m Tiffany Hardin, CEO of Gild Creative Group, an end-to-end influencer marketing creative agency, and I’m excited to share my experience from this year’s Cannes Lions Festival. This annual pilgrimage for the marketing and creative industries was nothing short of transformative, offering invaluable insights that I believe will significantly impact our marketing … Read more
Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more
Razorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights on consumer sentiment, brand performance and business impact. R-Index turns otherwise disconnected data into strategic insights on consumer journeys and brand sentiment. R-Index is based on a custom algorithm that … Read more
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach. Unlike businesses, nonprofits don’t sell products or services. Instead, they want people to support a noble cause. Their marketing budget is also usually limited, but social networks come to the … Read more
Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more
New research by BrightEdge offers a snapshot of the kinds of queries that tend to show Google AI Overviews (AIO) and provides insights into the kinds of queries and verticals where AIO are more prevalent. The findings show dramatic differences in the amount of AI Overviews shown across different verticals in a way that reflects … Read more
![If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/contentcreator.webpkeepProtocol.webp "If Everyone is a Content Creator — Is Anyone? [Data")
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a “content creator,” at least on some level. Recently, our State of Consumer Trends Survey revealed that 50% of millennials … Read more
The world of SEO has been a rollercoaster ride of changes and challenges. But even amidst the chaos, one thing remains constant: Google’s commitment to maintaining quality search results and keeping spam links off of SERPs. So what does this mean for you and your search strategy? How can you build links successfully and boost … Read more
![9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/advertising-trend.pngkeepProtocol.png "9 Advertising Trends to Watch in 2024 [New Data +")
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
The realm of marketing is always evolving, requiring adaptation and strategic planning. As businesses expand their presence, having an online marketing strategy is essential to staying competitive. This blog aims to delve into the world of marketing consulting by sharing success strategies gathered from industry experts. Strategies For Digital Marketing Success In 2024 There are … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s generally well understood that the vast majority of our customers are not clamoring to buy whatever it is we’re selling. The “ready to buy” figure is just 5%, according to research by LinkedIn’s B2B … Read more
In a recent statement on LinkedIn, Google Analyst Gary Illyes shared his mission for the year: to figure out how to crawl the web even less. This comes on the heels of a Reddit post discussing the perception that Google is crawling less than in previous years. While Illyes clarifies that Google is crawling roughly … Read more
AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their … Read more
In the digital marketing realm, grasping your audience’s preferences and behaviors demands a deep dive into search insights – it’s about decoding their likes and habits from the intel you’ve gathered. By tapping into these insights for your branding, you’re gonna make sure that not only does your brand story hit home with the people … Read more
Google’s algorithm is wasting no time in removing low quality sites from the search results. Anecdotal evidence suggests that the volume of sites affected by this update may reach historic levels not seen since the Panda and Penguin updates. 1. March 2024 Update Qualifies As Major I have been around for every single Google update … Read more
