YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has finished rolling out updates allowing Shorts videos ranging from 1 to 3 minutes to be displayed accordingly in the subscriptions … Read more
YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These changes may improve readability and navigation, particularly on mobile devices. YouTube’s Chief Product Officer, Johanna Voolich, stated in an interview: “On … Read more
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows live page views and active user counts. It helps identify popular content and detect website issues instantly. Source link
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. The system employs Trusted Execution Environments (TEEs), a combination of hardware and software that isolates data during processing. According … Read more
Google has announced changes to its consent management tools to address the challenges advertisers face with evolving privacy regulations. According to Google’s Ads Liaison, Ginny Marvin, the new integrated Consent Management Platform (CMP) setup will roll out globally over the next few weeks. ⏩ Introducing: Tag Diagnostics + new Consent Management setup in Google Ads, … Read more
Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping season. Google unveiled new AI tools for retailers. The 2024 holiday shopping season is shorter than usual. These features aim to help businesses adapt quickly to consumer trends. Source link
Google has released an update to its Publisher Tag Ads Library, introducing a new feature to improve Interaction to Next Paint (INP) scores. The update focuses on yielding during out-of-viewport ad slot insertions when using Single Request Architecture (SRA). INP Improvement: Focus On Ad Loading Efficiency The new feature allows for more strategic ad loading, … Read more
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New features include asset-level conversion reporting and image editing. Asset generation expands to App and Display campaigns. Source link
Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages. New Meta AI Creative Tools Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is … Read more
Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand … Read more
YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated in YouTube’s announcement: “Viewers increasingly want more transparency about whether the content they’re seeing is altered or synthetic.” To address this growing demand, YouTube will … Read more
Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, manage budgets, and optimize your advertising efforts more efficiently. Key Features Of Solutions Solutions offers … Read more
Google has unveiled Gemini, its most advanced and capable artificial intelligence (AI) model, with advanced multimodal capabilities. This groundbreaking model represents a leap forward in AI technology, offering state-of-the-art performance compared to existing large language models (LLMs). Sundar Pichai, CEO of Google and Alphabet, emphasized that AI is shaping a profound technological shift, potentially surpassing … Read more
Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs: the inability to provide up-to-date information and a tendency to hallucinate inaccurate facts. What Are Online LLMs? Perplexity’s online LLMs can tap into the latest … Read more
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will allow for easier group trip planning on Maps. Users can now react to Maps content with emojis. Source link
At DevDay, a showcase of cutting-edge artificial intelligence advancements, OpenAI unveiled a suite of new features and updates for developers and ChatGPT users, including the ability to create custom GPTs. But first, let’s explore the latest version of GPT… GPT-4 Turbo Among the standout announcements was the introduction of GPT-4 Turbo, a supercharged version of … Read more
In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta. This tool promises to tackle a pain point that has been pervasive among digital advertisers: the complexity of designing compelling ad creatives. The new feature could be a game-changer in the ever-evolving landscape … Read more
Google has launched a new advertising product called AR Beauty Ads, which allows beauty brands to promote their products using augmented reality (AR) technology. The interactive ads feature virtual try-on capabilities that aim to showcase items in a more engaging way. AR Beauty ads are now available for lip and eye makeup products, with foundation … Read more
