Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line—(and in some cases, much more) it can be difficult to optimize. That’s because email clients … Read more
Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And … Read more
You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as … Read more
Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop you in your tracks. Context is exactly why the Gmail Promotions tab is the perfect place for … Read more
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re … Read more
This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough … Read more
Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether … Read more
Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “Email … Read more
Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which … Read more
There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight. It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more
Dark Mode. The tech industry started buzzing with these two words back whenApple added Dark Mode to its desktop email client in 2018.The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about … Read more
What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “Email Marketing Trends in Focus for 2023” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll), Aaron Beatty (Director of Digital Engagement, Attain Partners), and our very own email team Hannah Tiner (Email Design and … Read more
Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a … Read more
Whether you’re newer to email marketing or a seasoned pro, there’s always something to learn. Level up with the tools that were most-loved by the Litmus email community in 2022. Email Brief & Planning Worksheet Every marketing email your brand sends should start with a plan. To get the results you want, your email needs … Read more
Did you know that on average, 1.5 billion email opens were recorded for each month this year? That’s 490 million more email opens than last year’s average (of 1.01 billion emails opens per month). With such a high volume of email opens, it got us thinking about the year in email marketing as we wrap … Read more
We at Litmus are committed to our customers and the email community—and there’s nothing we love more than to hear we’re doing a great job in their eyes. That’s why we’re excited to announce that we’ve been recognized by both TrustRadius and G2 Crowd for winter 2023—in multiple categories! Litmus receives 35 Winter 2023 G2 … Read more
At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% … Read more
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, … Read more
