Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn’t quell our desire to explore the world — that’s where the metaverse came in. Soon, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or … Read more
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before … Read more
Instagram has a massive user base and is one of the top-rated social media platforms online. To keep up with the other social media platforms, Instagram is constantly rolling out new features. Every time you log on to the platform, you might see a new feature that helps you to create, organize and promote your … Read more
Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame. This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to … Read more
A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there’s a way to automate some of your tasks — bots! Here’s a list of … Read more
Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021. As the technology’s role in marketing expands, you’ve probably heard the terms “deep learning” and “machine learning,” — but what do these terms … Read more
ChatGPT is a revolutionary technology that will significantly change how we work. As a programmer, I initially didn’t believe it could solve advanced tasks, but I was surprised to see how helpful it can be in my daily life. So, I started playing around with ChatGPT and discovered several ways it could help me – … Read more
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the … Read more
![Which Social Media Metrics Are Marketers Tracking? [New Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/social-media-metrics-2.jpgkeepProtocol.jpeg "Which Social Media Metrics Are Marketers Tracking? [New Research]")
Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy. But what metrics should marketers track to ensure success or boost their strategy? To keep you from getting … Read more
The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. This will … Read more
Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social … Read more
It’s well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we’ve released an annual State of Video … Read more
If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content for SEO purposes? Depending on the year and the source, you might hear the ideal word count for SEO is anywhere from 250 to more … Read more
At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% … Read more
![What is Twitter Spaces? [+Why Marketers Should Care]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/11/twitter-spaces-1.jpgkeepProtocol.jpeg "What is Twitter Spaces? [+Why Marketers Should Care]")
Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent. Today, the highly-discussed feature is finally available to all users. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse – which … Read more
These days, it’s easy for businesses to create a presence on social media. But the truth is that social media marketing is more than just uploading regular content. The real question is whether users are engaging or even seeing these posts. Optimization refers to specific actions taken by online businesses to ensure that a social … Read more
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
