Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. This demographic data is key to … Read more
Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. In this post, you’ll learn the ins and outs of creating the perfect about page. That includes best practices for writing … Read more
When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update. Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date… As of today, you can … Read more
When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your website quickly. To prevent this, you can ensure that your internal page links are correct and working. But what happens if someone types … Read more
Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s … Read more
January is always a time for reflection. The start of a new year is the perfect time to reflect on years gone by—the good and the bad—before looking to the future. This past year was one of both struggle and growth as a company and, as such, has gotten us all especially nostalgic. That’s why, … Read more
In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site. You could get more granular by adding segments, secondary dimensions, and advanced filters. This data is … Read more
In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites. One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results … Read more
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral for all the wrong reasons. (I’m looking at you … Read more
In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we’d venture beyond focusing on purely social … Read more
There are only two possible reasons why you want to know how to create a Facebook artist page. Either you are an aspiring artist figuring out how to use social media to promote your art, Or you work in social media marketing, and making such pages is a part of your job, but you happen … Read more
Creating measurable leads is essential for driving sales. But you cannot drive sales if your landing pages don’t convert. Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance. Here are seven of the best landing page builders out there, and why each one is worth … Read more
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. An algorithm update is rolling out that specifically targets multilingual page titles. Here’s what’s changing and how it will impact search results. Google Multilingual Title Algorithm Update Google’s algorithm update is designed to … Read more
When we launched Start Page back in October 2021, we weren’t quite sure who would use it. We had a hunch, but it turns out we weren’t imaginative enough. Start Page has been used more widely than we could have possible imagined. From photographers to plumbers, baking sites to gig nights, seeing hundreds of new … Read more
Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ecommerce sites to align with organic search demand while simultaneously assisting users in purchasing. If a site stocks a range of products and there is … Read more
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. Read the full article at MarketingProfs
Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what users expect. Here are 10 opportunities for more traffic from Google and how to get it. Google has steadily been committed to making search results … Read more
Measuring page speed by debugging a slow website is important. All Chrome browsers have built-in tools to help troubleshoot why a page is slow and not performing as well as it could. The great thing about browsers based on Chrome and Firefox is that they can be extended with tools that make troubleshooting sites fast … Read more
