Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there’s significant room for improvement. Only 15% of senior marketing leaders say their companies are effectively implementing personalization tactics, … Read more
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion … Read more
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization … Read more
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies … Read more
Personalizing your customer journey is one of the most important aspects of both short and long-term success. Yet many founders don’t put the necessary time and effort into it, instead opting for a blanket approach in the hopes that their generic messaging will attract a wide enough audience. But thanks to continued advancements in eCommerce-based … Read more
Email personalization and the eCommerce customer journey Benefits of using email personalization for eCommerce Collecting and leveraging customer data Email personalization strategies for eCommerce Tips for creating personalized eCommerce email campaigns eCommerce email personalization examples How to measure the success of your personalized email campaigns Best practices for personalized eCommerce emails Take your eCommerce emails … Read more
What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still … Read more
Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts. Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots between marketing campaigns … Read more
Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient. However, despite its proven … Read more
How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey. … Read more
Your brand is unique, and to build a successful email marketing program, your emails must reflect all of the elements that make you one of a kind. But building a great email program that not only represents your brand but garners engagement and business growth can often feel like building a car as you drive … Read more
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! As the pandemic winds down in many parts of the world, brands are taking stock of which pandemic-related changes will stay and which will fade. Digital commerce might be slowing down as a consequence of … Read more
In a recent Formation.ai study, respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers. Not. So. Fast. In … Read more
Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a … Read more
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more
Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover … Read more
