Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to set up a … Read more
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When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. … Read more
You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of our series, you will learn the myths, truths, and common pitfalls to avoid when managing and growing an affiliate program. Professional Tips, Myth Busting, & … Read more
In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to forecast profitability. In this part of the three-part series, you’re going to learn the following: Types of affiliates that you can work with. Tools they’ll … Read more
The power of influencer marketing is undeniable. Consumers are now accustomed to unfiltered content from everyday people who share their interests and values. As a result, businesses are moving beyond traditional advertising methods in favor of the more authentic and personal influence of brand ambassadors. Brand ambassador programs help you forge genuine relationships with satisfied … Read more
A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program. First, we should define “value-adding.” For this guide, value-adding is traffic that does not intercept your own efforts. If you lose SEO rankings, get banned … Read more
Many of the best business schools offer online MBAs in social media marketing programs that combine the latest digital marketing methods and the best business education. An online master’s degree in business administration program with a concentration in social media marketing needs significant dedication. Nevertheless, the knowledge and skills gained from the programs can prepare … Read more
You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. That’s $36 for every $1 spent! But to maximize just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. In this blog post, we’ll … Read more
TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play duration Search value Audience engagement The new Creator Search Insights tool provides data on trending search topics, helping you to create content that meets TikTok’s … Read more
Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of … Read more
Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more
Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more
The U.S. Presidential Election is around the corner, with many other polls across the world. This is a crucial time for any social media platform to remain authentic about its content. Meta has taken upon the task of maintaining the authenticity of content on Threads sincerely. So, it has expanded its fact-checking program on Threads. … Read more
Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve AI safety through external security testing. The initial scope of the program will cover the AI-powered features in Bing, including Bing Chat, Bing Image Creator, and Bing integrations in Microsoft Edge, the Microsoft Start app, … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is … Read more
