A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence AI agents most and what this means for digital marketing. As more people rely on AI agents to research purchases, advertisers may need to rethink … Read more
New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed across search results. The analysis suggests that deep, specialized content is likelier to be cited than homepages. This shows that AIO is becoming … Read more
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster … Read more
Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website for sitelinks. Sitelinks Are Supposed To Be Helpful Sitelinks is a Google Search feature that shows links to different areas … Read more
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching … Read more
Barry Pollard, the Google Chrome Web Performance Developer Advocate, explained how to find the real causes of a poor Lowest Contentful Paint score and how to fix them. Largest Contentful Paint (LCP) LCP is a core web vitals metric that measures how long it takes for the largest content element to display in a site … Read more
As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period. … Read more
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers about brand visibility and control over their content. Additionally, the findings challenge OpenAI’s commitment to responsible AI development in journalism. Background … Read more
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often. Health and finance AI Overviews frequently include disclaimers urging users to consult professionals. Google avoids generating AI Overviews for … Read more
Google’s John Mueller answered a question on Reddit about image alt text and SEO, offering a comprehensive explanation of why alt text is important and why using AI for automatically creating alt text may be inadequate. Alt Text The person asking the question wanted to know whether alt text was still relevant for search optimization. … Read more
WooCommerce survey offers insights into the strategies that online retailers are using to prepare for Black Friday and Cyber Monday (BFCM) and why it’s important to be proactive. Online Sales Is Most Important Sales Channel One of the important takeaways from the survey is that 76% of respondents confirmed that their online sales are the … Read more
Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search tools in the Trends interface and explains how they help identify actionable data. The seven ways to explore and share are: Punctuation By Language Comparison … Read more
Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are getting their clients, what kinds of clients they’re getting and how they’re promoting themselves to get more clients. Aleyda Solis (LinkedIn) is a popular digital marketer specializing in International SEO. She publishes the SEOFOMO + MarketingFOMO Newsletters, … Read more
Google’s Martin Splitt answered a question about malicious bots that impact site performance, offering suggestions every SEO and site owner should know and put into action. Malicious Bots Are An SEO Problem Many SEOs who do site audits commonly overlook security and bot traffic as part of their audits because it’s not widely understood by … Read more
Google significantly revamped its documentation about ranking pages that contain video content. While the changelog lists three areas that changed, a review of the content provides a case study of four considerations for digital marketers and publishers when refreshing content to improve relevance for site visitors—and Google. What Changed The documentation that was updated relates … Read more
In an interview published on YouTube, Google’s Gary Illyes offered advice on what small sites should consider doing if they want to compete against Reddit, Amazon and other big brand websites. About Big Brand Dominance Google’s Gary Illyes answered questions about SEO back in May that went underreported so I’m correcting that oversight this month. … Read more
It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675 … Read more
