How to Start Using Video in Your Marketing

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas. Fortunately, I‘ve got 15 video content ideas to help … Read more

When In Your Digital Marketing Journey Should You Start Doing Schema Markup

When In Your Digital Marketing Journey Should You Start Doing Schema Markup

Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their SEO performance by: Helping search engines understand, contextualize, and disambiguate the content on their site – which allows search engines to show users more accurate … Read more

How to start a brand ambassador program from scratch

How to start a brand ambassador program from scratch

The power of influencer marketing is undeniable. Consumers are now accustomed to unfiltered content from everyday people who share their interests and values. As a result, businesses are moving beyond traditional advertising methods in favor of the more authentic and personal influence of brand ambassadors. Brand ambassador programs help you forge genuine relationships with satisfied … Read more

START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy

START Planning Steps To Develop Your Digital Marketing Success Plan - S For Strategy

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a … Read more

How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)

How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)

Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Lucky for people like me, starting a blog costs next to nothing, which is surprising … Read more

I Used this Product Launch Checklist to Start 5 Ecom Brands

product launch checklist

Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, … Read more

How to Start a Cooking Channel on YouTube

How to Start a Cooking Channel on YouTube

YouTube is a fantastic platform for chefs, food enthusiasts, and amateur cooks looking to showcase their recipes on a global scale.   And why wouldn’t it be?  Starting a channel offers numerous benefits, whether you intend to dedicate yourself entirely to the platform or use your cooking channel to boost visitors to your food blog.  By … Read more

What You’ll Need To Start Your Own Business

A business is like a roller-coaster; the journey is full of ups and downs. Starting your own business can be a thrilling leap into personal and financial freedom. However, adequate planning and preparation are key to turning a business dream into a profitable reality.  It involves taking steps such as crafting a business plan, understanding … Read more

How To Start A Business: Essential Steps You Should Follow

How To Start A Business: Essential Steps You Should Follow

The entrepreneurial spirit burns bright in many hearts, fueled by the desire to forge their own path, build something meaningful, and make a difference. But turning that spark into a roaring business takes more than just passion. It requires a clear vision, strategic planning, and unwavering dedication. If you’re ready to embark on the exciting … Read more

Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new … Read more

How To Start A Successful YouTube Channel In 2024

YouTube Channel

Starting a YouTube channel in 2024 can be an exciting and rewarding venture, whether you’re aiming to share your passions, build a brand, or simply create a community around your content. With the platform constantly evolving, it’s crucial to stay ahead of the curve. In this comprehensive guide, we’ll walk you through the essential steps … Read more

How to Start a Podcast on Spotify for Free [+ Expert Insight]

How to Start a Podcast on Spotify for Free [+ Expert Insight]

Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month. Even better news: Spotify for Podcasters makes it easy to start a podcast and reach those listeners — no fancy equipment or advanced skills required. And, once you’ve started your show, you can find different ways to promote and market … Read more

How to Start a Coaching Business That Changes Lives

Business coach giving presentation

Starting a coaching business can be an incredible venture for those with the expertise and passion to help others realize their potential. When I first started my coaching business, I felt a mix of exhilaration and uncertainty. I was so excited to help motivated leaders and businesses achieve their goals, but I didn’t know the … Read more

How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]

How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel … Read more

How Much Does It Cost to Start a Business (And Run One)?

Business cost caluculations

Starting a business. The want-to-be entrepreneur’s daydream. Many founders have spent hours speculating the vision before finally making it happen. Freedom, flexibility, income—it’s all just a startup away. However, many small business owners overlook one small (though crucial) detail: it takes money to make money. Startups don’t grow on trees. You’ll need capital to get … Read more

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