It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable questions start: “Where is Santa?” “Do you think he’s in our neighborhood yet?” This year, the original Santa tracker from NORAD will help you to track Santa’s whereabouts as he starts … Read more
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can … Read more
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 core update, and the November 2023 reviews update. But, often, Google will not officially confirm an update, and these are … Read more
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 core update, and the November 2023 reviews update. But, often, Google will not officially confirm an update, and these are … Read more
If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a brand discovery and shopping channel. From organic and paid promotions to influencers and Shop, tracking TikTok analytics is a must-do for marketers. The problem? Content moves fast on TikTok and the algorithm demands a high … Read more
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. … Read more
Be honest: how often do you check your Instagram Story analytics? Because interactions with Stories are crucial for business accounts to track. Brands rely on Stories to stay front-and-center in followers’ feeds. Stories are also among Instagram’s most popular and engaged-with features. From content formats to messaging and more, Stories are a goldmine of marketing … Read more
![Email Analytics [Research]: 8 Email Marketing Metrics You Should Track](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-51.jpgkeepProtocol.jpeg "Email Analytics [Research]: 8 Email Marketing Metrics You Should Track")
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I … Read more
Social media involves the ultimate balancing act of the creative and the analytical. But if creativity is the intriguing icing on the cake, social media metrics are the essential ingredients to bringing the final dish to life. There’s no one “magic” metric to measure. Marketers must depend on a healthy blend of multiple metrics to … Read more
92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park … Read more
![The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/The-Essential-Social-Media-KPIs-What-to-Track-on-7.jpg "The Essential Social Media KPIs: What to Track on 7")
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. Read the full article at MarketingProfs
Social media sites are a modern phenomenon. They are used by millions of people worldwide, as they offer a great way to be social with your close ones and meet new people in your life. That being said, people have been known to be clandestine about their social media activities. So, what happens if you … Read more
