Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the … Read more
In the ever-expanding digital world, visibility, including dispensaries, is paramount for any business. With the legalization of cannabis in many regions, the competition in the industry has surged. Developing Search Engine Optimization (SEO) strategies and continuously working on social media are crucial to standing out in this crowded market. SEO can propel your dispensary’s website … Read more
Many of the clients I’ve worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them back. Personally, I think this trait can be a superpower. Being an entrepreneur with ADHD has always felt natural to me. Rather than trying to bend my ways of working … Read more
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Programmatic advertising is a perfect realm where precision meets automation, and where your ads reach their perfect audience – almost as if by magic. Gone are … Read more
“Work smarter, not harder” has always been one of my favorite phrases. But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning. I only have so many hours in a day, and if I want to have any semblance of free time, I need to make the most of them. … Read more
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
Email clients (like Gmail, Apple Mail, or Outlook), operating systems, and devices change frequently. Because there are potentially more than 300,000 different ways an email could render, email QA testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox. But sorting reviewing how every single … Read more
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. But this can also be a challenge for some. Like any average person, especially those … Read more
Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. Often, clickbait headlines are highly sensationalized, spammy, and all-around misleading. But they do work. Why … Read more
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
Have you ever wondered if the article you’re reading online was written by a human or an AI? In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging. As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to … Read more
Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business … Read more
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote work poses different … Read more
You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were skeptical when I explained a bit about it. Is this just another buzzy term, or is there real value to it? Let’s dig in. You … Read more
