Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword approach to SEO is no longer sufficient. Instead, semantic SEO considers the deep learning and natural language processing algorithms that Google relies on. Site owners … Read more
Whatever sector, hiring the right people is the key to creating a winning team and this is where some businesses make mistakes. Hiring someone on first impressions alone is risky, to say the least, and when you do, it usually leads to issues, which always impact the organization in some ways. Here are a few … Read more
Headlines in the United States have highlighted the “Great Resignation” for much of 2021. The very sound of this name gives employers stress. And many employees themselves don’t know what to make of it. Just because something has the word “great” in doesn’t mean it’s actually a good thing (i.e. The Great Depression, The Great … Read more
Content marketing isn’t all viral Squatty Potty YouTube videos and irreverent Wendy’s Twitter accounts. While those are great content marketing examples, they don’t capture the small wins that fuel the majority of content marketing programs. Content marketing also includes search engine optimization (SEO) tactics, blogging, how-to videos, whitepapers, guides, email campaigns, and public relations. It’s … Read more
Delivering good customer service can be tricky for small businesses. It often takes just about everyone working full days to keep processes moving and profits coming in. So when something does go wrong, the team has to scramble to resolve the issue internally in order to right the ship, often requiring an all-hands-on-deck effort. Which … Read more
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges … Read more
Have you had a boss who assigned a task to you but checks in with you every 30 minutes? Or one who always reworks projects submitted to him rather than explaining what to do? That right there is the sign of a micromanager, and it comes from a place of fear, insecurity, or lack of … Read more
Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that long ago when the Chief Technology Officer (CTO) of a company would have focused almost exclusively on technology infrastructure and engineering. As the role – … Read more
Businesses with repeat customers are healthy businesses. If your customers are coming back again and again, that must be a sign that you’re doing something right. Increasing customer retention isn’t just about creating warm, fuzzy feelings, it also has a dramatic impact on the bottom line. Increasing your customer retention can drive revenue and profitability. … Read more
Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for many months should either of those scenarios be avoided. Yandex indicated that current data center and technology capacity will allow it to continue operating for … Read more
What makes a good leader? And how do they best apply their talents? People have been asking these questions about leadership traits for centuries, and depending on who you ask, you’ll get a wide variety of responses. For every servant leader like Tony Hsieh of Zappos, you can find a more ruthless example such as … Read more
with Brock Cooper Ukrainian streets once filled with the laughter of children and hurried walks of people heading to work are now abandoned. Workers of all kinds have had to abandon their posts to flee their homes or worse – to take up arms and defend their families. Russia’s invasion has ground life as they … Read more
Are you a marketing agency owner or freelancer? Your local networking is killing your business and Jena Apgar, Founder of LeadFlow365 is here to tell you how to change that. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a … Read more
Do you know what drives sales? Word of mouth marketing. Word-of-mouth marketing is free advertising and comes in the form of glowing recommendations from the people you trust the most. Word-of-mouth’s online counterpart is user-generated content (UCG). Not sure what UGC is or how to incorporate it into a successful marketing strategy? You’re in the … Read more
Want to open your hiring up to the largest network of job candidates? Hire remote workers. While this was once a trendy perk, it’s now become a recruitment prerequisite. 97% of modern-day workers want some level of remote capacity, and 58% of respondents to a FlexJobs survey said they’d quit their current job if remote … Read more
The translation of written or spoken language n is a big business these days, and it is no wonder why – the world is shrinking all the time, and we are more and more able to contact people from all over the globe. While this can be incredible for business, it also means that we … Read more
Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for many months should either of those scenarios be avoided. Yandex indicated that current data center and technology capacity will allow it to continue operating for … Read more
Creating an online course is easier than ever—and that’s not hyperbole. Thanks to the advent of new course platforms and user-friendly technology, you can develop a brand-new online course in less time than it takes to get through your email inbox. OK, that’s hyperbole. Still, with a little know-how and the proper guidance, online course … Read more
