When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website contacts listed in WhoIs for all the world to see. There are plenty of legitimate reasons people want to protect their privacy online. But does … Read more
Recently, TikTok attended became the fastest growing social networking site of all time, and suddenly marketers wanted to find everything about TikTok marketing. The app witnessed fast growth during 2020 when people spent time at home under lockdown. Moreover, Brands also discovered a new platform to engage with their audience. TikTok’s sudden popularity led to … Read more
90% of startups fail. Most get through the first year or 2, but more than half of all small businesses crumble before year 5. Why? Businesses ultimately fail when they don’t make enough money. The startup either can’t afford to continue operations, or the owner quits to reclaim work-life balance and a better (more consistent) … Read more
Regardless of what type of marketing you specialize in, there are 3 foundational skills you need to understand while building your business. Cydney D’Costa, Associate E-Learning Program Manager at DigitalMarketer is here to share those with you. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you … Read more
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3. By comparison, the launch of the page experience update on mobile took two and a half … Read more
Today, Social media use means you are doing business. Without the proper use of social media management tools, you can not get the viewer’s attention within a short time. A sprout social media management tool channels your automatic social media posting. This social media management tool is an all-in-one solution. When using the sprout social … Read more
Women founders face additional challenges when starting their businesses–from securing less funding than their male counterparts to dealing with prejudice in the boardroom. It can be tough and it can be discouraging. This is exactly why we’re celebrating International Women’s Day with a healthy dose of inspiration from female founders who have been there and … Read more
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
The average Google Ad converts just 4.40 percent of the time. How do you make it better? A lot of different factors contribute to the success or failure of your Google Ad campaigns. If you really want to increase the effectiveness and reach of each campaign, you need to use Google Ad Extensions. Not only … Read more
As an entrepreneur, you’re asked to know a little about a lot. That includes finance. As you run a small business, you’ll run into all kinds of financial lingo. We’ve put together a dictionary of the most important financial terms and concepts that every small business needs to know. This guide will get you up … Read more
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more
Twitter has made life a little easier with its innovative creation, Tweetdeck! Designed as a social media management tool for Twitter, the Tweetdeck app was initially developed independently in 2008. However, by 2011 Twitter acquired the app and integrated it within its user interface. Thus, if you are using Twitter in 2022, you are also … Read more
This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer … Read more
There has never been a better time in the history of the world to have an ecommerce business. Yes, that’s a bold statement. But it’s a proven fact that more people are buying more things more often than at any other time. Globally, the confidence and comfort levels of making purchases online are soaring. The … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
We all dream creating a website or landing page will instantly increase our conversions, meet our sales goals, and are consistently growing our traffic. The problem? It’s not always true. In fact, the average conversion rate for a website is just 2.35 percent. There’s a good chance your website isn’t converting—and that’s okay. Instead of … Read more
Social media marketing is a booming industry with immense potential, but marketers did not expect messaging platforms like Whatsapp Or Telegram marketing strategies to succeed. Most businesses are only concerned about a few social networking sites (like LinkedIn, Instagram, and Facebook) but that approach has become redundant in 2022. While Instagram has 2 billion active … Read more
Media kits are a non-negotiable element of any brand. Want to see your business featured on CNN, TechCrunch, or Forbes? Who doesn’t? To make it happen, you’ll need a top-notch media kit. Don’t worry—you don’t need to hire a public relations (PR) specialist or a graphic designer. You can make a media kit all on … Read more
